How to grow your social media presence
Alicia Humphreys, owner of Pink Fox Salon Socials & Scratch Stars Awards judge for 2023, shares her top tips for growing your social media presence on Instagram, Facebook, TikTok and the latest platform, Threads.
Read MoreMeet Keysie Co: the tool to save your client’s nails
Scratch finds out all about Keysie, the tool you can retail to clients to save their nails.
Read MoreMenopause awareness: Changing the narrative around menopause
To mark World Menopause Awareness Month, we chatted to skincare & wellbeing specialist, Jennifer Young, about what you can do to support clients, staff and yourself year-round, as well as how she is changing the negative narrative around menopause, starting conversations and offering support through The Menopause Plus.
Read MoreMeet Jeanette Sklivanou
Watch our chat with Jeanette Sklivanou, founder of the Safe ‘N’ Beautiful cosmetics company which is home to the Snails nail polish brand for children. She talked to us about her new book, Nailed It! How One Woman Turned A Dream Business Into A Huge Success, which details how you can make your dream beauty…
Read MoreRenting & letting a beauty space with HotPatch
Find out about the benefits of renting and letting a beauty space through HotPatch, with the space renting platform’s business development manager, Katie Lee.
Read MoreHow Inner Beauty Growth can help boost your business
Learn about how Inner Beauty Growth can help you and your beauty business to thrive, with our live with its founders, Erica Schlabach and Kate Habegger. Access all its business and wellness courses and resources via www.innerbeautygrowth.com.
Read MoreMental health awareness: How to take care of your mental health & that of employees
Scratch chats to celebrity & editorial make-up artist turned psychotherapist & coach, Lee Pycroft, about mental health matters: how to approach those suffering and what to do to support your own mental health. This interview happened in line with Mental Health Awareness Week 2022, with the theme ‘loneliness’.
Read MoreMenopause Plus: Everything beauty therapists need to know
Scratch chats to skincare and wellbeing specialist, Jennifer Young, about changing the narrative around menopause and supporting and empowering menopausal clients through her Menopause Plus platform, products and training. Visit www.themenopauseplus.com for information on the menopause and products to benefit, and www.jenniferyoungtraining.com to learn about Jennifer’s training.
Read MoreGlobal Recycling Day: How to face your waste
Watch our live with Paul Seaward, co-founder of Green Salon Collective, to mark Global Recycling Day. Hear his top recycling tips and how beauty businesses and clients can benefit from the work of Green Salon Collective.
Read MoreHow to successfully brand your business
Want to create a strong brand presence but not sure where to start? Here, Liz Rochester Shaddock, owner of award-winning brand and website design company Bit2Flash, gives top tips for successfully branding your beauty business.
Read MoreStorefront: the tool all nail techs need for their business
Scratch’s Chloe chats to Jean-Michel Chalayer, founder of Storefront, about how it can benefit nail techs and be used as an all-in-one tool for all business needs.
Read MoreEverything you need to know about KB Educate
Scratch chats to Katie Barnes and head of education Mel Lewendon about KB Educate courses.
Read MoreHow to boost retail sales with Liz McKeon
Scratch chats to salon business expert Liz McKeon about how to boost your retail revenue and your confidence and knowledge with selling in the process.
Read MoreLearn about Cancer Touch Therapy training
Scratch talks to Jenny Storey and Kate Berry, directors of The Academy of Clinical Training in Glasgow, about the Cancer Touch Therapy training that they are providing to beauty therapists. Click here to read our story about the training, which was conceptualised by skincare brand Made For Life Organics.
Read MoreBoys in Polish: the Instagram account that destigmatises male nail art
Scratch’s Emma chats to Jess Young, founder of Instagram account Boys in Polish, about breaking down social barriers and making her nail space an inviting and inclusive space for everyone.
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