Practical pointers to help increase client footfall
Has the coronavirus pandemic affected your client footfall? Hair & beauty industry consultant & business expert, Nergish Wadia Austin, serves up key pointers to help create revenue during down time & reassure clients to return to your business www.hairandbeautyexpert.com
Read MoreLive from the Living Room: Mettisse Campbell
Mettisse Campbell, owner of Sculpt Cosmetics & ambassador for Eleventh Hour Beauty, chats to Scratch‘s Sophie about opening a salon during lockdown & how the Eleventh Hour Beauty booking platform has benefitted her business.
Read MoreThe Great Scratch Shoot Out 2020: Winners revealed!
Read the full story here!
Read MoreLearn about the Ink London Flubber range!
Watch as head of education, Angie Gunter, reveals more about the system and how it can meet many nail needs…
Read MoreDiscover more about OPI Trend Vision competition
OPI educator, Belinda Price, shares more info about the nail art competition launching on 8 September…
Read MoreWorkplace wellbeing with Dave Heffernan
Esteemed mental health coach, Dave Heffernan, whose wife works as a nail technician, shares his advice for promoting wellness in the workplace – and offers up support for nail & beauty pros in need. Click here for more.
Read More5 common mistakes you may be making when using L&P acrylic
Suzie of Nail Career Education shares five mistakes you may be making with your acrylic services – and how to fix them…
Read MoreHow to take a perfect nail photo
Esteemed fashion, beauty & portrait photographer, Nathalie Gordon, chats to Scratch‘s Helena Biggs about why nails are such an important part of a finished image. She serves up top tips for taking photos of nails at home and offers recommendations on poses & products to make your snaps stand out.
Read MoreShoot Out 20: Live with Nina Lewis
Scratch’s Kat chats to 2019 champion, Nina Lewis @ninalewistraining, about our annual photographic competition – and why you should enter!
Read MoreLaShaun Graham on returning to work as a mobile tech
LaShaun Graham, of LG Nails London, chats to Scratch‘s Sophie about returning to work as a mobile beauty therapist post-Covid-19.
Read MoreScottish salons: Back to work with Sammy MacDonald
Sammy MacDonald, multi-award-winning beauty pro & manager of The Studio Salons in Aberdeen, reveals the Covid-secure measures her team have put in place & how day one back at work fared with clients and staff… She adds: “Our visors, masks, pvc aprons are all wipeable or washable to save on waste. We are trying to…
Read MoreBack 2 Work: The ‘new normal’ with Townhouse nail salon
Scratch‘s Helena Biggs chats to Summer Rowe of luxury London nail salon, Townhouse, about the measures the salon has implemented to work safely amidst the coronavirus pandemic. Summer reveals how the team and clients found the new measures following the first day back to work on 13 July.
Read MoreSalon Standards Alliance COVID-19 Returning to the Salon guidance
Salon Standards Alliance’s has revealed its COVID-19 Returning to the Salon guidance video. The video details health and safety guidelines for the workplace, as well as guiding clients through what to expect when returning to nail or beauty salons throughout the UK & Ireland when they open. The Salon Standards Alliance was formed by a number nail…
Read More5 salon marketing ideas that are killing it in 2020
Hit play as John Hallberg, of thesalonbusiness.com, shares simple online marketing strategies for beauty businesses… Check out more videos by clicking here.
Read MoreTalking to Sabrina Malik & Samantha Watkinson
Scratch’s Alex Fox chats to Sabrina Malik & Samantha Watkinson about industry standards, education and so much more…
Read More