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Enhance make-up services with HD Brows Lip Define pencils

By Sophie Nutt | 18 September 2018

Ideal for retailing or adding to make-up services, lock in colour with five new Lip Define shades. Boasting a long-lasting formula and creamy consistency, new colours include Grape, Tutti Fruitti, Wine, Prune and Toast: offering a different hue tailored to the taste and skin tone of every client. Highly pigmented,…

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HD Brows launches retail packages to boost client purchasing

By Sophie Nutt | 11 September 2018

With an increase of interest and desire for makeovers and renewing products, HD Brows has revealed its retail packages to enable clients to take away the products used during their treatment. Available at a range of price points, the packages are priced accordingly in order to make them as accessible…

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New aura kit contents 2017

Kickstart your tanning career with Sienna X spray tan kit

By Sophie Nutt | 10 September 2018

Get all of the training and essentials needed to add tanning services to your treatment menu with the Sienna X Bronze Professional Kit package. Providing therapists with all of the necessities, including the its True Touch Machine, two litres of solution and pop-up cubicle, the Sienna X package also enables…

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Marvelash

Personalise lash looks with new Marvelash styles from Salon System

By Sophie Nutt | 7 September 2018

Offer an oh-so personalised look for your lash extensions services and extend your variations with four new Marvelash styles from Salon System. Perfect for every individual request, the styles include… Marvelash Russian 0.07 C & D Double Layer: A double layer of Russian C & D curl lashes that allows…

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Sienna x wax equipment cleaner

Keep working space clean with Sienna X Wax Equipment Cleaner

By Sophie Nutt | 31 August 2018

Easily remove wax spills from heaters and hard surfaces with the Wax Equipment Cleaner from Sienna X. The odourless formula is suitable on all surface, including plastic and natural fibres, making it an effective all-round cleaner to keep equipment hygienic and clean to ensure your display always looks professional. Shop…

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Disappointed girl

Teenage beauty consumers dubbed ‘generation AVID’

By Sophie Nutt | 24 August 2018

Mintel has developed an acronym to identify the new generation of beauty consumers aged 16-20, who have grown up with the influence of beauty entrepreneurs such as Kylie Jenner and Zoella. The new acronym used to identify such consumers is ‘AVID’: Approaching adulthood, video drive, influencer aware and digital natives.…

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Airbase makeup

Airbase make-up course now available at Capital Hair and Beauty

By Sophie Nutt | 24 August 2018

Airbase has expanded its introductory airbrush make-up course to selected Capital Hair and Beauty stores throughout the UK. The one-day workshop teaches the fundamentals of how to create the perfect base using the combination of the Airbase Ultra Foundation technology and lightweight, atomised application of the airbrush. Taught by a…

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Enhance retail offerings with Apraise Power Serum

By Sophie Nutt | 10 August 2018

An ideal retail item to offer alongside lash and brow treatments, Apraise has revealed Power Serum. Formulated specifically for lash and brow growth, Power Serum is infused with Optiplex Growth Technology designed to stimulate the hair follicle to encourage and speed up hair growth. These active ingredients offer to improve…

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Hive tinting starter kit

Open your eyes to lash tinting with the Hive Tinting Starter Kit

By Sophie Nutt | 3 August 2018

An ideal introduction to lash treatments for both the professional and the client, Hive’s new Tinting Starter Kit is suitable for students and salons looking to spice up their treatment menu and increase their offering. The professional starter kit contains: No. 1 Impact Black 20ml tint No. 2 Uptown Brown…

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Andy rouillard

Male waxing: Andy Rouillard shares six tricks for furless fingers

By Sophie Nutt | 19 July 2018

Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in…

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Lash fx foaming lash cleanser

Care for lashes with Lash FX Foaming Lash Cleanser

By Sophie Nutt | 2 July 2018

Remove eye make-up and cleanse the eye area without causing damage to eyelash extensions with the Lash FX Foaming Lash Cleanser. Ideal for extension-wearers to help care for lashes in between appointments, the foaming cleanser offers to keep lash extensions looking fabulous for as long as possible. The gentle oil-free…

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Crazy angel strip tease

Prepare skin for flawless tanning with the Strip Tease Tan Eraser from Crazy Angel

By Sophie Nutt | 29 June 2018

Designed to gently and effectively remove self-tan, the Strip Tease Tan Eraser helps to reveal a fresh base for tanning services. The delicate cleansing mousse offers to remove self-tan in minutes without the use of harmful chemicals and promises to leave skin feeling smooth and hydrated. Effectively removing the tell-tale…

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Wax Chat: Andy Rouillard collaborates with Salon System to launch Just Wax Expert range

By Sophie Nutt | 25 June 2018

Salon System has revealed its collaboration with waxing guru, Andy Rouillard, of Axiom Bodyworks, for the Just Wax Expert range. Named Britain’s Top Male Waxing Specialist by the former grooming editor of Men’s Health, Andy Rouillard is an award-winning therapist and qualified teacher. The collaboration aims to understand and meet…

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Charlotte tilbury headshot

Five minutes with Charlotte Tilbury

By Sophie Nutt | 21 June 2018

Upon launching the Charlotte Tilbury Pro membership programme, allowing make-up artists and students backstage access to her world-renowned empire of products, Scratch caught up with Charlotte Tilbury about her love for make-up, the beauty industry and her advice for aspiring artists… From where did your passion for make-up begin? My ambition and…

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Hive lash tint no. 4 urban grey

Define lashes with new Hive Lash Tint shade

By Sophie Nutt | 20 June 2018

Designed for a more subtle approach to eyelash tinting, No. 4 Urban Grey is the latest addition to the range of Lash Tints from Hive of Beauty. Although eyebrow and eyelash tinting is a relatively quick and easy way to boost a clients look with effective results, No. 4 Urban…

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