Alex dryby

A pedi pamper session at beauty editor hotspot, DryBy

By Scratch Staff | 2 December 2018

While working in London this week, I stepped into the DryBy London salon on Mortimer Street to experience a pedicure.  I was working in tandem with session stylist, Marian Newman, who suggested that DryBy was a salon experience that I really should explore.  Adored by consumer beauty editors owing to…

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British beauty council

A morning with the British Beauty Council

By Alex Fox | 30 November 2018

I was invited to the launch of the British Beauty Council earlier this week. This change-maker breakfast was hosted in the Gallery & Loft, Mortimer House, London to an assembly of beauty influencers and beauty media figureheads. It was followed by a lively debate and discussion on the nature of this new council and its directives,…

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