Misleading beauty filters banned for influencers
The UK’s Advertising Standards Authority has told social media influencers that they can no longer use ‘misleading’ filters on beauty adverts. It has been said that filters should not be used if they ‘exaggerate the effect of a cosmetic or skincare’ being sold on the platform. The ban was enforced after the…
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ASA cracks down on botox advertising
A tightening of advertising rules on botulinum toxin injections by the Advertising Standards Authority (ASA) has been welcomed by the National Hair and Beauty Federation (NHBF). The new rules state that prescription-only botulinum injections cannot be legally publicly advertised on social media, including paid-for or not paid-for marketing posts and…
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Guide for advertising rules revealed for hair and beauty salons
The NHF/NBF has revealed a guide including advice on how to make sure adverts are not misleading. Areas cover pricing, limited time deals, free gifts or discounts. It also covers body image, gender stereotypes, and restrictions on advertising beauty products or treatments, in particular botulinum toxins. According to the NHF/NBF, the…
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