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Beauty takes the top title for most popular industry on TikTok with over 61 million likes

By Alex Fox | 17 June 2021

With nearly half of the world’s population using social media platforms, businesses old and new have been given a cheap alternative to advertise, interact and engage with customers. Since its launch in 2016, TikTok has exploded in popularity and now has over 689 million monthly active users. The hashtag ‘#smallbusiness’ currently…

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How to incorporate ASMR into beauty treatments

By Sophie Nutt | 22 October 2019

Autonomous sensory meridian (ASMR) is a trend that dates back as far as 2013 on YouTube and is continuing to grow in popularity, with over 13 million ASMR videos currently on the platform. The trend isn’t slowing down, either, as there was a 122% increase in searches for ASMR videos from January…

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