Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Treatwell campaign inspires London commuters to prioritise self-care
Hair and beauty booking platform, Treatwell, has launched the ‘Out Of Home’ campaign, to encourage Londoners to book treatments for their wellbeing needs. Launched on 10 March and running until 6 April 2025, 300 billboards across the London Underground and 300 buses are displaying the campaign’s messages, reminding commuters that…
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Vogue director & cosmetics brand CEO named as British Beauty Council ambassadors
Jessica Diner, global beauty & wellness director at British Vogue, and Trinny Woodall, founder & CEO of cosmetics brand, Trinny London, have been named British Beauty Council (BBCo) ambassadors. Joining a roster that includes skincare mogul, Caroline Hirons, hair aficionado Sam McKnight MBE and make-up expert, Ruby Hammer MBE, the…
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‘Four figure focus’ method seeks to help beauty pros boost earnings
Beauty business and mindset coach, Zaara King, shares details of ‘The Four Figure Focus’, a membership programme to help beauty business owners earn four figures a week, while working part-time hours. “Ideal for professionals with visions of freedom, efficiency and creativity, the programme offers its members tailored support, plus community…
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4 updates to make to your beauty business in 2025
Kim Ford, global business & beauty education expert, shares ways to make the most of quiet spells to improve your business long-term… The beginning of a new year is a great time to focus on business administration, such as updating operational and legal documents, and to consider if your marketing…
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Hair & Beauty Charity thanks industry for support in 2024
For over 150 years, the Hair & Beauty Charity has helped those in the hairdressing, barbering and beauty sectors who have fallen on hard times: offering practical and financial support. Scratch is proud to be a media sponsor of the charity and its efforts, donating via a raffle at The…
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CTPA unveils Agenda for Government to aid sustainable beauty industry growth
The Cosmetic, Toiletry & Perfumery Association (CTPA) formally launched its ‘Agenda for Government’ at a reception in the Houses of Parliament on 3 December. The UK trade association, which represents companies involved in making, supplying and selling cosmetics and personal care products, outlined a series of proposals to help the industry…
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The importance of creating accessible salon spaces for clients & staff
Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores key considerations for nail techs and employers when creating accessible salon settings to suit clients and staff… As a salon owner or an independent nail technician, it is important to consider ways in which your environment could be more accessible. Transparency…
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British Beauty Council secures investment to ‘support extraordinary & diverse beauty founders’
The British Beauty Council has collaborated with Venrex, a London and New York-based venture capital firm to support ‘extraordinary and diverse beauty founders with exceptional drive, vision and ambition’ via the Venrex BBCo I fund. A non-profit organisation, British Beauty Council is dedicated to promoting growth within the British beauty…
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Townhouse nail salon brand unveils partnership with skincare icon
Multi award-winning nail salon brand, Townhouse, has partnered with Kate Somerville skincare to offer limited edition treatments from its Beverly Hills salon. The collaboration is the first in the US for Townhouse, which has secured three Scratch Stars Awards and boasts over 40 salon locations. Renowned for its nailcare treatments,…
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How to keep your nail business thriving during financially tough times
How can you keep your nail business booming, despite bruised client budgets? Elaine Watson, global education director at nail brand, Light Elegance, shares her ideas… Inflation has got everyone rethinking their spending, and a luxurious nail appointment may be on the financial chopping block. But fear not, fellow nail technicians!…
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6 top tips for creating the perfect nail service treatment menu
Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the…
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Can you help Happy Paul? Wellness brand seeks support in return for rewards
Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong…
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Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to…
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Skincare mogul, Eve Taylor, awarded Damehood for contributions to business
Eve Taylor, founder of Eve Taylor London, has been appointed a Dame Commander of the Order of the British Empire (DBE) in the King’s Birthday Honours List. This accolade recognises her contributions to business in the aromatherapy and skincare industry. She founded Eve Taylor London in 1968, combining aromatherapy principles…
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