The top 5 Christmas nail art trends for 2025
It’s time to get the decorations out of the attic and blast some Mariah Carey… Christmas is on its way! Scratch has rounded up trending nail styles to help you celebrate sparkle season in style. Festive figures Every year, our favourite Christmas characters defrost, ready to epitomise the festive period…
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Christmas retail guide for nail salons: products & tips to boost sales
It’s the most wonderful time of the year – not only for tinsel, treats and Christmas cheer, but for ringing tills and sleigh-loads of salon sales. But, let’s be honest, festive retail isn’t all fun and games. If you are scratching your head over what to stock, we’ve got you…
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20 festive Jellycat nail designs for cute Christmas claws
Jellycat toys are renowned for their cute faces, soft bodies and general cuddliness. The Christmas range boasts characters from Jolly Gingerbread Fred, to Eldo Elf and classic Bartholomew Bear in a snow suit. Why not translate the loveable energy of these toys to festive fingertips? Here are 20 nail designs…
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25 minimalist Christmas nail ideas for a subtle festive look
Minimalism is having its moment, and this festive season we predict that merry minimalist manicures will take over social media and nail requests. Scratch Stars Social Media Star of the Year 2025, Jessica White, says: “People want nails that feel festive but wearable: styles that can be rocked at work…
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Revealed: the most-searched nail trends of winter 2025
Beauty and wellness booking platform, Fresha, has revealed 2025’s top winter nail trends. Let’s take a look at them… (All search statistics mentioned are from the period between October 2024 – September 2025.) Milky nails With 444,900 searches, the top-ranking nail trend of the season, milky nails, is a twist…
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Important December dates for your nail & beauty business
Prepare your business for the month of December with our roundup of dates to note… 1st-24th: Scratch-vent Scratch-vent brings you a 24-day sleigh ride of surprises! Each day leading up to Christmas, a new prize is waiting to be unwrapped behind a magical Scratch-vent door. Simply head to www.scratchmagazine.co.uk, open…
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Inside the Kent nail studio where calm meets creativity
Chloe May Boyce began her beauty career 12 years ago, training at her local college. Over a decade later, she is a successful nail artist & educator who has worked with Vogue and at London Fashion Week, and she owns home salon, CMB Studio. Scratch spoke to Chloe about what…
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How to make your social media videos more watchable – a guide for nail artists
Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped…
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Do nails need to breathe?
One of the most common misconceptions in the nail world is the idea that nails need to ‘breathe’. To support understanding, let’s take a look at the science behind the topic… Whether you’re a regular at a salon or someone who enjoys using nail polish to do your own manis,…
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12 nail styles for Sagittarius season
Sagittarius season spans from 22 November to 21 December, and is the ninth astrological sign in the zodiac. Sagittarians are known for being enthusiastic and optimistic, often demonstrating extroverted qualities. Boasting turquoise as its gemstone, Sagittarius is typically associated with freedom and exploration. Here are 12 nail styles that epitomise…
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22 stunning nail designs inspired by Wicked
With the release of Wicked: For Good on 21 November: the second part of one of the most highly anticipated film series of the last few years, Scratch has conjured up a gallery of magical mani masterpieces inspired by the movies and musical. Take a look at these hexquisite hands…
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Top 2025 advent calendars for nail enthusiasts
Add some sparkle to your Christmas countdown with advent calendars designed for nail lovers! It’s that time of year again, and we couldn’t be more excited to see what digit delights can be found behind these advent calendar doors… OPI House of OPI’cing Mini Advent Calendar Candy-inspired colour accumulates to…
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30 Christmas cat eye nail designs for festive feline fingertips
Check out entries to the 19 November 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas cat eye. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
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London College of Beauty Therapy appoints Caroline Neville MBE as patron
The London College of Beauty Therapy (LCBT), one of the UK’s ‘largest specialist, further education funded training colleges’, has announced the appointment of Caroline Neville MBE as its first patron. Caroline is a founding member of Cosmetic Executive Women (CEW), which has been promoting the beauty industry since 1992 and…
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Report reveals beauty industry’s financial fragility
A report co-released by booking and payments platform, Timely, and The Curve – a specialist financial education provider, has uncovered the fragility of Britain’s hair and beauty industry. The research paper calls for increased assistance for entrepreneurs and the 95% of beauty businesses classed as ‘microbusinesses’ in the industry. Titled,…
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