Nail content creation: do you need the latest phone to succeed?
Sussex-based nail content creator & Scratch columnist, Zoya Mac, reveals why you don’t need the newest phone to create great content… When the iPhone 17 launched, I did what many people do: I scrolled through the specifications and became tempted to purchase. But if you’re trying to improve your content…
12 nail art ideas for Capricorn season
Capricorn season is upon us! Let’s dive into birthday nails to celebrate the occasion… Between 22 December and 19 January, Capricorn season is in full swing. Those born between these dates are said to showcase traits such as ambition, discipline, loyalty and practicality. Ruled by the goat, Capricorns are known…
Important January dates for your nail & beauty business
Prepare your business for the month of January with our roundup of dates to note… All month: Veganuary Since 2014, Veganuary has ‘inspired and supported millions of people to try vegan’. Working with businesses to increase vegan options, the campaign has ‘made veganism more visible and accessible through [its] work…
30 minimalist Christmas nail ideas for a subtle festive look
Minimalism is having its moment, and this festive season we predict that merry minimalist manicures will take over social media and nail requests. Scratch Stars Social Media Star of the Year 2025, Jessica White, says: “People want nails that feel festive but wearable: styles that can be rocked at work…
86 nail ideas inspired by a picture-perfect white Christmas
Check out entries to the 17 December 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: White Christmas. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. Let’s step into an array of…
British startup brand, Curated Beauty London, launches in award-winning ‘super salon’
British startup brand, Curated Beauty London – creator of skincare, haircare and wellness essentials for midlife women – has collaborated with Richard Ward Hair & Metrospa, with its products appearing in the luxury salon. Founded by Sam Grocutt, Ros Simmons and Natalie Ingham, Curated Beauty London’s products are for ‘women…
Pinterest Predicts 2026 – how 10 top trends will shape nail art
Social media platform, Pinterest, has unveiled its 2026 trend predictions via annual report, Pinterest Predicts. Here are the top 10 trends for nail lovers to note… 1. Gimme Gummy With jelly-esque make-up products seeing a rise in popularity during 2025, Pinterest reveals a 100% increase in searches for ‘jelly candy…
25 ways to style silver nails this Christmas
Hailed as the ‘new neutral’, silver nails are everywhere, with Google reporting a breakout increase in searches over the past few months. Wondering how to wear the hue this festive season? Take a look at Scratch‘s roundup of seasonal silver sets…
24 Christmas glitter nail art ideas for sparkle season
Christmas for nail techs means one thing… glitter! Whether clients opt for minimalist shimmer or full-on festive sparkle, one thing is guaranteed: nail techs will be finding glitter in their hair, homes and handbags until well into the New Year. Check out our roundup of sparkle season sets to inspire…
Great British Beauty Clean Up 2026 drives shift towards reusable product packaging
March will see the return of The Great British Beauty Clean Up (GBBCU): a nationwide collaboration between retailers, brands and professionals created by the British Beauty Council’s Sustainable Beauty Coalition, with the aim of reducing waste. Around 120 billion units of packaging are produced each year, and The GBBU is…
52 candy-coated Christmas nail ideas to sweeten your holiday style
Check out entries to the 10 December 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas candy shop. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
5 ways to wear Pantone’s Colour of the Year 2026 on nails
Global colour authority, Pantone, has revealed its hotly anticipated Colour of the Year for 2026, and it might surprise you… Cloud Dancer is set to be 2026’s star shade, with Pantone describing it as a ‘lofty white whose aerated presence acts as a whisper of calm and peace in a noisy…
30 short Christmas nail designs that are set to stun
Who says short nails can’t rock amazing art? Embrace dazzling digits this Christmas, no matter how small the canvas… Check out our roundup of short styles for creative Christmas claws!
14 Hanukkah-inspired nail designs to help light up the holiday
Hanukkah is the eight-day Jewish Festival of Lights, which commemorates the rededication of a Jewish temple after it was taken back from oppressors. It celebrates a miracle which occurred over 2,000 years ago, when a small amount of oil for a lamp lasted for eight days. The holiday is celebrated…
What are rings of fire on nails & how can they be avoided?
Red rings or semicircles that appear on the nail – often referred to as ‘rings of fire’ – can strike fear into the hearts of nail techs and clients alike, but what causes them and how can they be avoided? “Rings of fire appear as red rings on the nail…
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