Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…
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Working together: The mothers & children building businesses in the nail industry
The nail industry has often been described as ‘one big family’, but for many nail brand owners, techs and educators, this really is a reality. To celebrate Mother’s Day, Scratch spoke to mother-child duos and trios on how they work together within nail and beauty businesses to build success… Belinda…
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The mum juggle: how I’ve managed motherhood & a successful beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, opens up about her experiences juggling parenthood and her beauty salon… I am not sure there is ever a right time to start a family. I was quite late to the table when it came to being a mum. Having tried for…
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Leeds salon owner: Learning to trust my team & delegate has been a game-changer
You Beauty founder, Rachel Dobson, shares her career story and how learning to delegate tasks has been critical to her success as a manager. Over the past five years, Rachel’s business has rapidly expanded and she reflects on the biggest lesson she has learned: “I tried to do everything myself…
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Important April dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…
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Self-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
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Beauty salon no-shows: the UK locations with the highest rates
Hair and beauty booking platform, Treatwell, has revealed the UK locations with the highest rates of beauty no-show appointments. The data reveals that salons across the UK lose up to £200,000 per month due to missed appointments, amounting to £1.6 billion in lost revenue annually. Treatwell has found that Liverpool, Glasgow…
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Greater Manchester nail tech: Why I closed a bustling salon to open a home-based business
Nina of Wigan home salon, Nina Nicholson Beauty & Lecenté lead educator, shares why a huge career switch was the best decision she ever made… Nina Nicholson opened her first salon at the age of 18, and went on to acquire a larger premises a few years later. After building…
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Sustainable beauty: Here’s how to recycle your nail salon waste
With a number of day-to-day considerations to navigate, how you manage your salon waste can often be pushed to the back of your mind. But it’s easier than you think to respect the environment through your work, as we highlight via our roundup of recycling schemes and tips. Green Salon…
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Yorkshire salon: The beauty therapists dedicated to making women feel their best
Lisa-Marie Hoggard, owner of Lisa-Marie’s Hair & Beauty Lounge, shares how her all-female team empowers clients to feel their best. “My salon team consists of amazing women who make other women feel amazing,” shares Lisa-Marie. “It comprise five women: Sheree Kim Harrison, Elle Burrow, Kath Scaife, Jill Ralph and Patricia…
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No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
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Nail & beauty apprenticeships: salons share benefits, their experiences & advice
In a recent poll on Scratch’s Instagram, almost 80% of respondents shared that they’re considering taking on apprentices. Here, two UK salons share how they’ve reaped the rewards of the apprenticeship process… Nailspa, West Yorkshire “As a business owner, I believe that when it comes to employees, you cannot beat…
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Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services
Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…
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NHBF unveils Survive & Thrive initiative to help hair & beauty pros navigate business challenges
The National Hair & Beauty Federation (NHBF) has launched Survive & Thrive: a transformational programme designed to help professionals navigate challenges and opportunities in the sector. The programme, unveiled at an event in London on 27 January, provides businesses with tools including budget impact calculators, pricing strategy guides, employment support resources…
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How to capitalise on Valentine’s & Galentine’s Day in the nail salon
Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…
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