@olivesnailsbeauty

Step inside the Devon beauty salon dedicated to the client experience

By Jess Watts | 17 November 2025

Torquay-based nail tech, Olivia Puskas, began her industry journey in 2016, studying a level 2 qualification in Nail Treatments. The course covered mani and pedi services, as well as enhancements, nail art, client care and more. This stood Olivia in good stead to launch her career, and in 2022, she…

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OPI Good Enough to Treat lifestyle image

Sparkle season: the Christmas nail collections you need for 2025

By Jess Watts | 16 November 2025

Lead image courtesy of OPI, featuring the Good Enough to Treat Collection. Christmas is coming, which means it’s time to get your hands on fun festive nail collections. To help you sleigh the season in style, we have rounded up 10 yuletide launches that are sure to inspire merry manis…

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SPARITUAL self care brand Sweet Squared

Sweet Squared adds SPARITUAL® nail & body self-care brand to distribution portfolio

By Scratch Staff | 16 November 2025

Award-winning product and training provider, Sweet Squared, has taken on exclusive distributor rights of the SPARITUAL® brand in the UK and Ireland. Founded by Shel Pink, author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul, SPARITUAL® encourages users to slow down, reconnect and create…

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Image courtesy of Instagram.com/naileditby.em

24 November nail ideas from tortoiseshell to tiger print

By Jess Watts | 15 November 2025

November is an ‘in between’ time of year between Halloween and Christmas. It might be too early for festive fingertips, but we left spiderwebs sets in October… So what are nail enthusiasts seeking this month? Check out these stunning sets for inspo…

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Black Friday

Black Friday 2025 strategies for beauty salons: tips to engage clients

By Guest Writer | 12 November 2025

Sam Kendall, CEO at salon software company, SalonIQ, shares how beauty businesses can reap rewards this Black Friday… Black Friday has become a fixture in the calendars of shoppers across the globe, and it’s not just big business for retailers – the hair and beauty world is getting involved too.…

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Find your perfect nail shape

Revealed: how to choose a flattering nail shape

By Jess Watts | 6 November 2025

Though it is true that anyone can wear whatever nail style they desire, there are certain elements of nail shapes that tend to complement specific features. Let’s take a look at how to choose the perfect nail shape to suit your hands… The first step in figuring out your ideal…

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Image courtesy of Amy Menzies - ManiPedicurist

Feature your five a day on fingertips with 14 vegetable-inspired nail designs

By Jess Watts | 6 November 2025

Check out entries to the 5 November 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Vegetables. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. Take a look at this gallery of…

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November horoscope nails

What nail look should you wear based on your November full moon horoscope?

By Jess Watts | 2 November 2025

November heralds a new month and with it, new moon movements. November’s luna is extra special; on Wednesday 5 November 2025, a Beaver Moon (aka Frost Moon or Mourning Moon) will appear in the night skies. This is 2025’s closest supermoon to the earth, meaning it will appear as the…

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Halloween décor

Halloween decoration ideas for bootifully bewitching beauty salons

By Jess Watts | 30 October 2025

We’ve sourced salon setups that have been spiced up for Halloween, turning them into witchy workshops where cobwebs meet cuticles. Whether aiming for ghoulish glam or a more sinister style, check out our roundup of spookified salons for inspiration… Why decorate? Khristie Lawton, owner of Kiki Yorkshire in Doncaster, says…

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Townhouse The Flawless Collection

Townhouse nail salon brand expands with gel & nail polish products

By Jess Watts | 29 October 2025

Townhouse, the multi Scratch Stars Award-winning luxury nail salon brand, has unveiled The Flawless Collection. Featuring Townhouse Flawless Gel and Flawless Polish, the collection signals a new era for the brand as it expands into product development. Driven by Townhouse’s ‘commitment to excellence’, the collection promises long-lasting, high-performance formulations ‘that…

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Noteworthy November dates

Noteworthy November dates for your nail & beauty business

By Jess Watts | 29 October 2025

Prepare your business for the month of November with our roundup of dates to note… All month: Movember – Men’s Health Awareness Month A global movement that raises awareness and funds for men’s health issues, Movember is a portmanteau of ‘moustache’ and ‘November’ and involves men growing moustaches for the…

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Image courtesy of Instagram.com/sansungnails

30 minimalist Halloween nail designs for a subtle spooky season

By Jess Watts | 28 October 2025

Minimalist nail art is trending, and for those looking to subtly spook up their nail sets, the desire for delicate designs could not have come at a better time! Social media is bursting with nails featuring quiet nods to Halloween; take a look at our roundup…

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Denise Wright & Alafair (nails courtesy of Instagram.com/beautybyalafair_)

From student to success: how mentorship shapes nail industry talent

By Jess Watts | 27 October 2025

Lead image: nails courtesy of Instagram.com/beautybyalafair_ Alafair of @beautybyalafair_ is a 19-year-old self-employed pro who has been blossoming in the nail industry for three years. She shares the secrets to her success… Kent-based beauty business owner, Alafair, has gone from strength to strength over the last three years. From placing…

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Images courtesy of Instagram.com/inspire_nails_ and Instagram.com/nailswithtiffany

Cat eye & velvet nails: what’s the difference & how are they created?

By Jess Watts | 25 October 2025

2025 has seen the rise of textured nail finishes, with cat eye and velvet nail looks dominating salon styles. But what is the difference between the two seemingly similar designs, and how can they be created? Cat eye and velvet nails boast a lot of similarities, including products used and…

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Tips prolong gel nails

5 tips to make gel nails last longer

By Jess Watts | 25 October 2025

Check out our advice to make gel manicures and pedicures go the distance… 1. Listen to a nail professional This is arguably the most important tip of all. Think of nail techs as personal trainers for long-lasting manis, pedis and nail health, as they know what they are talking about!…

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