Image courtesy of Amy Menzies - ManiPedicurist

Feature your five a day on fingertips with 14 vegetable-inspired nail designs

By Jess Watts | 6 November 2025

Check out entries to the 5 November 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Vegetables. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. Take a look at this gallery of…

Read More
November horoscope nails

What nail look should you wear based on your November full moon horoscope?

By Jess Watts | 2 November 2025

November heralds a new month and with it, new moon movements. November’s luna is extra special; on Wednesday 5 November 2025, a Beaver Moon (aka Frost Moon or Mourning Moon) will appear in the night skies. This is 2025’s closest supermoon to the earth, meaning it will appear as the…

Read More
Halloween décor

Halloween decoration ideas for bootifully bewitching beauty salons

By Jess Watts | 30 October 2025

We’ve sourced salon setups that have been spiced up for Halloween, turning them into witchy workshops where cobwebs meet cuticles. Whether aiming for ghoulish glam or a more sinister style, check out our roundup of spookified salons for inspiration… Why decorate? Khristie Lawton, owner of Kiki Yorkshire in Doncaster, says…

Read More
Townhouse The Flawless Collection

Townhouse nail salon brand expands with gel & nail polish products

By Jess Watts | 29 October 2025

Townhouse, the multi Scratch Stars Award-winning luxury nail salon brand, has unveiled The Flawless Collection. Featuring Townhouse Flawless Gel and Flawless Polish, the collection signals a new era for the brand as it expands into product development. Driven by Townhouse’s ‘commitment to excellence’, the collection promises long-lasting, high-performance formulations ‘that…

Read More
Noteworthy November dates

Noteworthy November dates for your nail & beauty business

By Jess Watts | 29 October 2025

Prepare your business for the month of November with our roundup of dates to note… All month: Movember – Men’s Health Awareness Month A global movement that raises awareness and funds for men’s health issues, Movember is a portmanteau of ‘moustache’ and ‘November’ and involves men growing moustaches for the…

Read More
Image courtesy of Instagram.com/sansungnails

30 minimalist Halloween nail designs for a subtle spooky season

By Jess Watts | 28 October 2025

Minimalist nail art is trending, and for those looking to subtly spook up their nail sets, the desire for delicate designs could not have come at a better time! Social media is bursting with nails featuring quiet nods to Halloween; take a look at our roundup…

Read More
Denise Wright & Alafair (nails courtesy of Instagram.com/beautybyalafair_)

From student to success: how mentorship shapes nail industry talent

By Jess Watts | 27 October 2025

Lead image: nails courtesy of Instagram.com/beautybyalafair_ Alafair Shove of @beautybyalafair_ is a 19-year-old self-employed pro who has been blossoming in the nail industry for three years. She shares the secrets to her success… Kent-based beauty business owner, Alafair, has gone from strength to strength over the last three years. From…

Read More
Images courtesy of Instagram.com/inspire_nails_ and Instagram.com/nailswithtiffany

Cat eye & velvet nails: what’s the difference & how are they created?

By Jess Watts | 25 October 2025

2025 has seen the rise of textured nail finishes, with cat eye and velvet nail looks dominating salon styles. But what is the difference between the two seemingly similar designs, and how can they be created? Cat eye and velvet nails boast a lot of similarities, including products used and…

Read More
Tips prolong gel nails

5 tips to make gel nails last longer

By Jess Watts | 25 October 2025

Check out our advice to make gel manicures and pedicures go the distance… 1. Listen to a nail professional This is arguably the most important tip of all. Think of nail techs as personal trainers for long-lasting manis, pedis and nail health, as they know what they are talking about!…

Read More
Image courtesy of Jiak Hing

Upscale your nail art skills with 50 designs inspired by reptiles

By Jess Watts | 23 October 2025

Check out entries to the 22 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Reptiles. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.

Read More
Cutie-cals salon, Solihull

The Solihull beauty salon celebrating a decade of success

By Jess Watts | 21 October 2025

Charlotte Walton ventured into the nail industry with passion and purpose, qualifying with Izabelle Hammon in 2008. Over seven years, she built her client base from her home studio before making the leap to owning her own salon. Cutie-cals, Charlotte’s beauty space in Solihull, is now celebrating a decade of…

Read More
Nail Jam

Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range

By Jess Watts | 11 October 2025

Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…

Read More
Beauty products

3 predictions set to impact the global beauty & personal care industry

By Jess Watts | 11 October 2025

Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.”…

Read More
TGB Hard BIAB product

The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability

By Jess Watts | 10 October 2025

The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…

Read More
Image courtesy of Instagram.com/gelled_pretty

21 nail designs for Breast Cancer Awareness

By Jess Watts | 9 October 2025

It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…

Read More