Revealed: The beauty & self-care capital of the UK
Research by Fresha has revealed the UK’s beauty and self-care capital. Blackpool has the highest concentration of beauty salons in the UK, boasting an impressive 428 beauty salons per 100,000 residents. This number includes 403 hair salons and 109 nail salons; with its 51 tanning studios awarding the area its…
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Males & their nails: the rise in colour choices & nail art
Following backlash team USA sprinter, Noah Lyles, received for sporting nail art in the Paris Olympics men’s 100m final, male manicures are a hot topic. Elaine Watson, global education director at Light Elegance, shares insight into how to tailor your treatments and support their nail needs… I was at the auto…
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Salon in The Spotlight: BeauT, Stopsley, Luton
BeauT owner, Tina Vescio, welcomes Scratch into her garden getaway salon, which offers the idyllic spot for clients wanting some relaxation and tranquility… Qualifying as a beauty therapist in 2005, Tina Vescio started her beauty training over 20 years ago. Starting out as a mobile artist, the pro spent the…
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TikTok reveals the best marketing practices to grow small and medium businesses
TikTok has released a marketing guide for small to medium businesses (SMBs), to aid growth and help reach brand objectives. If you view TikTok as a marketing minefield, you aren’t alone – but TikTok has revealed some ways to use the platform as a marketing opportunity for businesses. The statistics…
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Salon in the Spotlight: Nails by Megan, Antrim, Belfast
Megan Thompson of Nails by Megan opens up the doors of her ‘dream salon’ – flaunting a minimalistic, chic interior. The 23-year-old, Belfast-based nail tech initially set her sights on becoming a make-up artist, taking a beauty therapy course at Belfast Metropolitan College. However, once introduced to the world of…
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Salon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash lifts in October 2021, Lauren Taylor fell in love with the beauty industry, wasting no time in training to become…
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Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location
Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its…
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Meet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon. The Leeds-based nail artist & content creator works full-time creating content for her 200,000+ social media followers, tending to the…
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Salon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018.…
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UK beauty pros, RefectoCil invites you to join its Brow + Lash Bar franchise
Salon System, UK distributor of lash and brow tinting product brand, RefectoCil, has announced the opportunity for beauty enthusiasts to be part of its Brow + Lash Bar franchise. RefectoCil is seeking passionate and motivated UK professionals looking to expand their services and increase revenue, entrepreneurs interested in the beauty…
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The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth: 1. Lack of strategy. Most nail techs use their social media accounts as photo albums. While this is great for…
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SalonCycle launches to help UK hair & beauty salons recycle waste
International recycling company, TerraCycle, has launched SalonCycle in the UK: a scheme to help hair and beauty pros and salons divert their hard-to-recycle waste from landfill and incineration. Following a successful launch in the US, SalonCycle’s UK unveiling offers a simple and convenient recycling solution to businesses in England, Scotland,…
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Stourbridge nail salon celebrates 20 years in business with lavish party for clients
Scratch Nail & Beauty Salon in Stourbridge, West Midlands, marked 20 years in business with an ‘Emerald Party’ for clients and staff. The celebration on 8 June encouraged a glamorous dress code, and clients who have supported the business were invited for complimentary drinks and to take part in a…
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Salon business expert shares on-site opportunities to help you secure success
Award-winning salon business expert, author & CEO of The International Salon Business School, Liz McKeon, is offering ‘On-site Salon Days’, where she will visit businesses for up to three days to help teams achieve their goals. On-site Salon Days include bootcamps, mystery client shopping, recruitment coaching, transformative coaching, one-to-one sessions,…
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