Powys nail salon: where rustic charm meets luxury beauty treatments
Jodie Evans, owner of Wales salon, Nail Envy, speaks to Scratch about the journey of building her thriving nail business. “Nail Envy is designed to feel like a luxurious home-from-home, combining rustic charm with modern elegance,” says Jodie. “The interior features brickwork, warm wood tones and plush velvet chairs –…
Read More
Award-winning Dorset beauty salon on the challenges & benefits of renovating period properties
Recently relocating to the town of Beaminster, The Painted Nail is a salon and academy comprising two period properties. “I felt it was time to relocate the business, as we had outgrown our previous space,” says owner, Toni Rodway. “After searching for a new property for months, I fell in…
Read More
Having a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…
Read More
Sustainability tips: 5 ways to be a water-wise beauty business
Green Salon Collective explains how you can value and protect water in your beauty business… The Collective was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland to responsibly dispose of their waste. Environmental legislation and policies…
Read More
Hair & beauty pros, determine employment status for tax with this HMRC guidance
HM Revenue and Customs (HMRC) has published guidance to help UK hair and beauty professionals determine their employment status for tax purposes. Designed to particularly support workers renting a chair or space within a salon, the guidance compiles easy-to-follow information about common hair and beauty working practices and how they…
Read More
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
Read More
Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients
Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…
Read More
The mum juggle: how I’ve managed motherhood & a successful beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, opens up about her experiences juggling parenthood and her beauty salon… I am not sure there is ever a right time to start a family. I was quite late to the table when it came to being a mum. Having tried for…
Read More
Leeds salon owner: Learning to trust my team & delegate has been a game-changer
You Beauty founder, Rachel Dobson, shares her career story and how learning to delegate tasks has been critical to her success as a manager. Over the past five years, Rachel’s business has rapidly expanded and she reflects on the biggest lesson she has learned: “I tried to do everything myself…
Read More
Important April dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of April, with our roundup of dates to note… 1st–30th: National Pet Month April is dedicated to celebrating and raising awareness of responsible pet ownership. Do your part in spreading awareness of the cause by uploading photos of pet paw-traits using…
Read More
Self-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
Read More
Beauty salon no-shows: the UK locations with the highest rates
Hair and beauty booking platform, Treatwell, has revealed the UK locations with the highest rates of beauty no-show appointments. The data reveals that salons across the UK lose up to £200,000 per month due to missed appointments, amounting to £1.6 billion in lost revenue annually. Treatwell has found that Liverpool, Glasgow…
Read More
Greater Manchester nail tech: Why I closed a bustling salon to open a home-based business
Nina of Wigan home salon, Nina Nicholson Beauty & Lecenté lead educator, shares why a huge career switch was the best decision she ever made… Nina Nicholson opened her first salon at the age of 18, and went on to acquire a larger premises a few years later. After building…
Read More
Yorkshire salon: The beauty therapists dedicated to making women feel their best
Lisa-Marie Hoggard, owner of Lisa-Marie’s Hair & Beauty Lounge, shares how her all-female team empowers clients to feel their best. “My salon team consists of amazing women who make other women feel amazing,” shares Lisa-Marie. “It comprise five women: Sheree Kim Harrison, Elle Burrow, Kath Scaife, Jill Ralph and Patricia…
Read More
No-shows & cancellations: how to prevent & handle them in your beauty business
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares advice for client no-shows and cancellations… Every beauty business, at some point, has a client that doesn’t turn up for their appointment. You will have blocked out time and potentially turned other clients away, but are left with an empty appointment…
Read More
Read the latest issue
