How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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Treatwell appoints CEO to streamline salon & customer experience via technology
Digital marketplace expert, Claire Davenport, has been appointed as CEO of Treatwell, the platform that supports beauty and wellness treatment bookings across Europe. Davenport, who has served as CEO of small-business marketplace, Not On The High Street, and on the board of global consumer reviews website, Trustpilot plc, hopes to…
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Over 30% of women turn to beauty pros to fix DIY treatments post-lockdown
A recent poll commissioned by UK shopping centre, centre:mk, has revealed that despite almost 50% of women saying they’d tried DIY beauty hacks at home during lockdown, 33% of also noted they’d had to visit a professional to get a beauty mishap fixed. These beauty disasters included wonky haircuts and…
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Here are the at-home beauty treatments consumers are attempting during lockdown
As lockdown continues and salons remain closed, consumers are taking matters into their own hands and attempting D.I.Y beauty treatments at home. The team at Cosmetify has compared Google Trends data for the three weeks before and after the UK lockdown rules were put in place to discover the most searched-for beauty…
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Mobile wellness company recruits for beauty pros seeking flexi-work
Freedom Wellness Therapy, a service providing professional, accessible and holistic mobile beauty and wellness treatments, has launched in London. The concept offers a wide range of services including manicures & pedicures, massages, yoga, Pilates, personal training and beauty treatments designed to improve the physical, mental and social wellbeing of its…
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