Social Media Hands Nails

The top 5 mistakes nail techs are making on social media

By Jo Tompkins | 19 February 2024

I’ve probably looked at more nail tech social media pages than anyone else on the planet. I have also probably helped more nail techs than anyone else on the planet to get fully booked and earn £3-5k a month, and part of that strategy comes down to social media marketing. …

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Here’s how to name your beauty salon business & treatments

By Guest Writer | 22 January 2024

Award-winning website & brand designer, Liz Rochester Shaddock of Bit2Flash, shares her top tips for naming your business and treatments to boost your brand… First steps Before naming your business, work on your brand strategy. This includes fully understanding your business’ values, vision, and the demographic and preferences of your…

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Social Media

Is your social media content ‘shareable’?

By Sophie Nutt | 13 March 2020

Social media has never been so prevalent in the nail industry. While it can be a minefield and extremely difficult to navigate at times (especially due to the ever-changing Facebook and Instagram algorithms), it can be the make or break of any business. Extending your reach beyond your existing following is one of…

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Metta Francis on perfecting a mobile nail setup

By Sophie Nutt | 3 October 2019

As a mobile tech, just because you don’t have a physical, set space in which you offer your services, it doesn’t mean you have to skip on deciding interior objects and furniture. Inject your own personality into your mobile setup with branded towels, equipment and your uniform, and recreate the…

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The UK’s most popular hair & beauty salon names revealed

By Sophie Nutt | 11 September 2019

The most popular hair and beauty salon names in the UK have been revealed! Esme Loans Ltd analysed a list of 27,323 registered hair and beauty businesses in the UK and found that The Beauty Box was the most popular name, with 134 businesses using it. In second place was…

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Tammy Naf

Top tips for making your nail business stand out

By Scratch Staff | 13 February 2019

Tammy Koslowski, founder of award-winning NAF! Salon in Glasgow, reveals her advice for making your business stand out from the rest… In any given town, you can bet that there will be multiple beauty salons or mobile technicians, so how can you ensure that you stand out and get a…

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The importance of a logo for your nail business

By Sophie Nutt | 20 December 2018

Strong logo imagery on your high street shop front can differentiate you from local competition and can help etch your brand in an individual’s mind. For mobile technicians, having your logo on all promotional materials, business cards and social media will help to build a brand, helping clients to recognise…

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Naf! Salon 4

How to make your salon business stand out

By Scratch Staff | 21 November 2018

Tammy Koslowski, owner of Glasgow’s award-winning NAF! Salon, reveals how to make your beauty business stand out from the competition… It goes without saying that the nail industry is huge. In any given town, you can bet that there will be multiple salons or mobile technicians, so how can you…

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Nail Salon

Branding tips to make your nail salon stand out

By Scratch Staff | 23 August 2018

Brand your salon to ensure it stands out from the crowd with top tips from Andrew Dark, director and co-owner of printwear and branding specialists, Custom Planet Setting up a nail salon can be the start of something exciting, but with so many up and down the country, it can be…

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