Gel Excellence Bridal

Dazzle bridal clients with Nail & Beauty Excellence’s 6 wedding-ready gel polish shades

By Rebecca Hitchon | 4 May 2022

Nail and Beauty Excellence, the pro nail brand founded and directed by multi award-winning nail tech and 2022 Scratch Stars finalist for L&P Tech of the Year, Jade Barber, has launched a bridal colour collection. The collection boasts six stunning Gel Excellence shades, ranging from pearly shimmers and glitters to…

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Gelish Bridal

Wow clients with your nail colour selection this wedding season: the Gelish Bridal Edit is here

By Rebecca Hitchon | 24 April 2022

Looking for a nail colour selection to satisfy the needs of your bridal clients? You’re in luck, as the team at beauty distribution company, Georgie Smedley Group, has curated a bridal edit for wedding season. Featuring six pre-existing Gelish shades suited to each bride, from the traditional one seeking a…

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Nsi Polish Pro Bridal Collection 2020

Wedding-ready with NSI Polish Pro Bridal nail collection

By Kat Hill | 19 March 2020

Meet bridal nail needs with the Polish Pro Bridal Collection 2020 from NSI Nails UK. For a special price, NSI techs can stock up on ideal bridal nail shades from the Polish Pro range and other nail art additions in one handy pack. The kit sees: Polish Pro in Blanca…

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Bridal Nails

Why you should already be preparing your client’s summer wedding nails

By Sophie Nutt | 6 March 2020

Preparation for a bridal manicure can begin up to six months prior to the big day, allowing for a thorough consultation, trial manicures and maintenance appointments. “The natural nail can take six months to grow from the matrix to the free edge and so it is ideally best to start…

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Bridal Shades Leads

11 bridal nail colours your clients will love

By Scratch Staff | 25 February 2020

Here comes the bride! Scroll down to check out our selection of bridal shades ideal for the upcoming wedding season… 1.CND Shellac™ in Romantique 2.Vu Shine Gel in Ballerina 3.NSI Polish Pro in Love Letters 4.Cuccio Colour in Pretty Pink Tu Tu 5.INK London iLac in…

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Jemma Ball Nails

#TRENDINGTUESDAY Jemma Ball, Jemma Bailey Beauty

By Sophie Nutt | 27 August 2019

We want to see the designs trending at your nail desk! Jemma Ball, of Jemma Bailey Beauty, reveals beautiful bridal nails with a hint of sparkle have been popular with her clients recently. “I was asked to do this design by a client that is getting married but who doesn’t…

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Creating bridal beauty packages in your salon

By Kat Hill | 27 April 2019

When tendeding to the nail needs of brides-to-be, ensure you’re also promoting your other skills… “If you offer other services, make sure you let all your potential customers know!” says Kate Sawley, CND™ education ambassador. “Bridal packages are always popular, and don’t forget about the rest of the bridal party,…

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Bridal Nails

Aftercare advice for bridal clients

By Kat Hill | 23 February 2019

In order for your client to maintain their nail look past the big day, it is important to impart aftercare advice and your product recommendations for use at home. Not only does this present the perfect retail opportunity, the correct information also helps reduce the risk of service breakdown and…

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Attracting bridal nail clients through social media

By Scratch Staff | 5 February 2019

Are you using social media effectively to attract potential bridal clients? Helena Linsky, co-director of salon chain, Q61, shares her top tips… “When it comes to attracting the attention of new bridal clients, social media is a very powerful tool,” states Helena Linsky. “Remember that brides-to-be often rely heavily on social…

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Bridal Nails

How to cater to bridal clients

By Sophie Nutt | 24 May 2018

Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…

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