The salon inspector header

Struggling to attract clients? An expert will audit your beauty business to drive growth

By Rebecca Hitchon | 19 March 2025

Are you struggling to gain new clientele or attract your ideal clients? The Salon Inspector™ from nail industry veteran, Sue Davies, is here to help… The programme serves to enhance the client journeys of mobile, home-based and brick and mortar beauty businesses via an audit. “When a business signs up…

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The Beauty Business Platform

Platform launches to empower beauty pros & support business growth

By Scratch Staff | 19 February 2025

Samantha Cusick, a business growth coach & owner of multiple salons, has launched The Beauty Business Platform. The resource seeks to empower hair and beauty professionals at all levels and support the sustainable growth of their businesses. It combines actionable strategies, proven tools to streamline operations and Samantha’s insights into…

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Liz McKeon launches international coaching programme to support salon success

By Callie Iley | 23 September 2023

Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales.…

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Liz McKeon introduces virtual 1-to-1 coaching sessions

By Sophie Nutt | 16 May 2020

Beauty business expert, Liz McKeon, has introduced new virtual one-to-one coaching sessions for salons and beauty professionals. During the downtime caused by the Covid-19 pandemic, Liz McKeon is inviting salon owners and beauty professionals to refocus and rework their business plan and strategy – ready for success when salons reopen.…

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How to forge a successful career in the nail industry

By Guest Writer | 22 August 2018

Yesterday, I caught up with beauty business expert, Liz McKeon, as she shared all of her top tips on how to run a successful nail business. Arranging to meet in The Soho Hotel, London, myself and Liz made ourselves comfortable in the hotel’s drawing rooms, alongside Mark Smith (aka The…

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