How to become a great nail brand ambassador
North America’s Star Nail Artist (NASNA) Season 1 champion & LECHAT ambassador, Anastasia Totty, shares her tips and tricks for becoming a top brand ambassador… I’m often asked how to become a successful brand ambassador, and the first step is to attend trade shows and industry events. These offer opportunities…
Beauty business guide: reflecting on 2025 & setting goals for 2026
Scratch columnist & beauty business and mindset coach, Zaara King, offers tips for success as we reach the end of the year… Don’t burn yourself out just because you’ve seen social media posts asking ‘what do you have to show for 2025?’. Although the intention to recognise your highlights from the past…
How to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
Beauty industry expert makes best-sellers list with Shine book launch
Joan Scott, CEO of Habia, skills consultant & beauty and spa expert, has made the best-sellers list with the launch of book, Shine. Joan Scott has edited Shine: a ‘must-read guide to achieving success through a growth mindset.’ Twenty-four successful business leaders share their stories within the book, to help cultivate…
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