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35% of UK online shoppers will only purchase from responsible brands

By Emma Hobday | 10 August 2021

Research from Empathy.co, the global commerce search and discovery platform, has discovered that 35% of UK online shoppers will only associate with ‘responsible’ brands – such as those that treat staff fairly, source goods ethically, and do not misuse consumer data. The data was obtained through 4,000 UK online shoppers,…

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