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What are ‘soap nails’, the 2025 trend loved by celebrities including Kylie Jenner?

By Scratch Staff | 18 February 2025

There’s good news for fans of the ‘clean girl aesthetic’: the TikTok beauty craze centred around a fresh, glowing and natural appearance. ‘Clean’ and classy manicure trend, ‘soap nails’, has been spotted on some famous fingers and is here to stay in 2025. The soap nail trend is all about…

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Elle fishburn base coat studio

Nail Tech Talk: Elle Fishburn of Base Coat Studio

By Callie Iley | 13 May 2023

Base Coat Studio’s Instagram feed oozes clean girl aesthetic, with Elle Fishburn proudly displaying her minimalist nail styles and classic French designs. Elle thrives alongside the socialisation that working as a nail tech affords her. “I love getting to see so many people a day, and it’s even better when…

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