Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming…
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Passionate about vegan beauty? Meet Laura Rudoe, founder of Evolve Organic Beauty
Laura Rudoe, founder of Evolve Organic Beauty, chats with Scratch about the story behind her brand & its expanding range of product offerings, including hand cream and cuticle oil… Offering vegan, cruelty free and eco-friendly products handmade at its Hertfordshire studio, Evolve Organic Beauty was founded by Laura Rudoe…
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Beauty group pens letter to uphold EU Cosmetics animal testing bans
Natura &Co joins PETA and Cruelty Free Europe’s the call to uphold landmark EU cosmetics animal test bans. Consumers are invited to show their purchasing power this festive season and choose ethical cosmetics brands. The world’s fourth-largest pure-play beauty group, Natura &Co, has signed an open letter sent today to decision-makers…
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