Nail Polish

Coronavirus: At-home beauty tools top most in-demand e-commerce products

By Sophie Nutt | 2 May 2020

At-home beauty tools have topped the UK’s most in-demand beauty products as lockdown from the coronavirus pandemic continues. From the week beginning 13 April, online impressions for hair scissors increased by more than 3000% with a 500% conversion rate, according to data published by digital shopping specialist RedBrain. Hair curlers…

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Hand Cream

Stats show surge in online demand for lockdown nail products

By Kat Hill | 23 April 2020

New data from e-commerce platform RedBrain.com has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown. In the week commencing 13 April, RedBrain.com found demand was up in the following nail categories: Nail art kits & accessories – over 600% Cuticle…

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