How to cater to eco-conscious nail clients
Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…
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Social media strategies to evolve to keep Middle East beauty industry relevant in ‘new normal’
The Middle East beauty industry is facing up to an online ‘reality check’ as it moves to remain relevant in the post-Covid-19 ‘new normal’. According to experts in a webinar staged by Beautyworld Middle East, the region’s largest international trade fair for the sector, trust, authenticity and transparency are now…
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Teenage beauty consumers dubbed ‘generation AVID’
Mintel has developed an acronym to identify the new generation of beauty consumers aged 16-20, who have grown up with the influence of beauty entrepreneurs such as Kylie Jenner and Zoella. The new acronym used to identify such consumers is ‘AVID’: Approaching adulthood, video drive, influencer aware and digital natives.…
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