Catering To Eco Conscious Nail Clients

How to cater to eco-conscious nail clients

By Rebecca Hitchon | 3 April 2024

Immerse in expert advice to help protect the planet and satisfy clients… Unilever reports that 90% of Gen Z expect brands to do more to help reduce climate impact and in 2022, a YouGov survey found that two-thirds of consumers are willing to pay more for sustainable purchases. “Most new…

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Beautyworld Middle East

Social media strategies to evolve to keep Middle East beauty industry relevant in ‘new normal’

By Sophie Nutt | 1 September 2020

The Middle East beauty industry is facing up to an online ‘reality check’ as it moves to remain relevant in the post-Covid-19 ‘new normal’. According to experts in a webinar staged by Beautyworld Middle East, the region’s largest international trade fair for the sector, trust, authenticity and transparency are now…

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Disappointed Girl

Teenage beauty consumers dubbed ‘generation AVID’

By Sophie Nutt | 24 August 2018

Mintel has developed an acronym to identify the new generation of beauty consumers aged 16-20, who have grown up with the influence of beauty entrepreneurs such as Kylie Jenner and Zoella. The new acronym used to identify such consumers is ‘AVID’: Approaching adulthood, video drive, influencer aware and digital natives.…

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