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Salon in the Spotlight: Nailed it by Jo, East Kilbride, Scotland

By Callie Iley | 27 July 2023

With a background in finance and a BA Honours in Business Management, Jo Simpson’s passion for nails and nail art remained as a hobby until 2019, when a serious infection led her to re-evaluate. “I had a long recovery and a few stays in hospital, which really made me reflect,”…

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Elim beauty

Behind the Brand: Meet Shantelle Booysen, founder of Elim

By Sophie Nutt | 11 June 2020

Striving to change the way therapists think about the traditional pedicure, Elim offers a treatment that uses state-of-the-art ingredients to elevate the experience for both client and pro. While some pedicures rely on the filing of the skin, Elim’s MediHeel pedicure chemically breaks down protein bonds in the skin to…

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