Entity New Beginnings

Embrace new beginnings with these 6 Entity Beauty nail shades

By Rebecca Hitchon | 11 April 2023

Entity Beauty has unveiled its spring 2023 nail colour collection, New Beginnings. Making up the launch are six sophisticated, seasonal hues embodying the freshness of spring. The shades are: Naturally Blue-tiful: light blue crème Breeze On By: dusty coral crème Go Green: mint green crème Sway My Way: lilac crème…

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Entity Studio One Soft Gel Tips Header

Offer fast & durable nail extensions with Entity’s Studio One Soft Gel Tips

By Callie Iley | 31 March 2023

Offering nail extensions without the need for filing, resins or liquid and powder, the Entity Studio One Soft Gel Tips are light-cured, pre-shaped tips made from a soft, jelly-like material to support flexible, durable and comfortable wear. Designed to have reinforced strength at the arch, a break-resistant free edge, and…

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Spend the Winter in Vail with Entity Beauty’s 6-piece collection

By Chloe Randall | 3 December 2022

Spend the Winter in Vail with Entity Beauty‘s 6-piece collection Are your clients wanting a cosy yet elegant nail look for the winter season? Entity Beauty has launched 6 hues ideal for the holiday occasions. With a high gloss finish, the collection is called ‘Winter in Vail’ and the shades…

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Create bright & beautiful nails with Entity Beauty’s 6 summer shades

By Chloe Randall | 1 July 2022

Looking to get your clients summer ready? Entity Beauty has introduced its collection for the summer season, comprising six shades to help your clients embrace the sun and fun of the summer months. With a high gloss finish, the collection is called ‘It’s My Time’ and the shades provide up…

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Fast-track flawless nails with the Entity Beauty Rubber Base Gels

By Emma Hobday | 18 November 2021

Entity Beauty has unveiled its Rubber Base Gel, a base coat that self-levels, conceals flaws and ridges on the nail, and gives a smooth and perfected look to your nail design. The Rubber Base Gel formula has a rubberised formula that is flexible and volumising to the nail, enabling you…

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Gotti Nails Feature

Behind the Brand: Meet the guru behind Gotti Nails

By Chloe Randall | 18 June 2021

Nail guru Robert Nguyen has launched his own brand ‘Gotti Nails’ after working in the industry for over 16 years. After starting off as a competitor, Robert went on to become an international educator for brands such as OPI, Color Club and Entity Beauty, as well as opening two successful…

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Robert Nguyen

Robert Nguyen joins Entity Beauty as creative director

By Helena Biggs | 7 August 2018

Award-winning nail technician and design expert, Robert Nguyen, has joined Entity Beauty as creative director. With over a decade of experience in the nail industry, Robert has spent a large portion of his career as a brand leader and product developer, working to cultivate his passion of creating products and…

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