Nail salon events: the business benefits & how to organise a successful event
Nail salon events were once very popular, but that popularity has waned over recent years, says session nail stylist, salon owner & educator, Marie-Louise Coster. I think the pandemic caused us to fall out of the habit of in-salon events; we got so used to not being able to gather…
Read MoreSalon System celebrates rebrand of lash category with masterclass & showcase
Professional beauty brand, Salon System, has unveiled its new look lash product category and marked the rebrand with a day of education and evening showcase. The brand’s lash category includes Lash Extensions, Strip Lashes and Individual Lashes, and its rebrand follows market research with professionals. “We have launched 11 new…
Read MoreCultural Style Week launches partnership programme for 2023
Cultural Style Week launches partnership programme for 2023 The cultural fashion and beauty movement, which will take place 21-27 May 2023, has launched a brand licensing service for event delivery partners. Founded by tech entrepreneur, Candy-Ellie Graham, Cultural Style Week encourages people from all over the globe to proudly showcase…
Read MoreKeen to learn about CND™ Plexigel? Go on tour with distributor, Sweet Squared
Sweet Squared has announced its CND™ Plexigel tour of the UK, an education event for nail professionals to learn all about the system. Designed as a versatile and convenient multi-problem solution for nails, CND™ Plexigel offers strength, length and shape, that lasts up to three weeks, with minimal application time.…
Read MoreOlympia Beauty Spring: What is it & how can I get involved?
Calling all beauty professionals: Olympia Beauty has launched an exciting online event, serving up product discounts, giveaways, training offerings and so much more. Olympia Beauty Spring, launching 14 February 2022, will run until 18 April at www.olympiabeauty.co.uk, with opportunities for both pros and brand owners to get involved. Ian Archbold,…
Read MoreHow to make the most of seasonal events in the salon
Thanh Vu, managing director of four Dream Nails salons, reveals how and why you should make the most of seasonal events in the calendar… I thoroughly enjoy writing for Scratch as it gives me time to sit and reflect on Dream Nails as a business and helps carve out a clear…
Read MoreNails & Sales launches free challenge for techs to raise prices & attract clients
Joanna Tompkins, founder of Nails & Sales, is launching a free challenge for nail technicians titled ‘Raise Your Prices & Attract More Clients’. The challenge aims to equip techs with the knowledge and confidence to raise treatment prices and gain clients as a result. The Raise Your Prices & Attract…
Read MoreEast London nail event helps raise awareness of modern slavery
Nail artist and Scratch Stars Awards 2019 finalist, Delia Turville, joined forces with beauty therapist, Vanessa John-Baptiste of Greek Butterfly Beauty and Le Skin Consultancy for a pop up beauty evening in East London. The event offered personnel from local businesses the chance to get pampered in return for a…
Read MoreMy experience of London Beauty Week
Yesterday, myself and assistant editor, Kat, had the pleasure of popping to the capital and spending the entire day getting stuck into London Beauty Week, courtesy of the British Beauty Council and Covent Garden London. After launching on Wednesday (11th September), this year marks the first ever London Beauty Week…
Read MoreHere’s what happened at the Peacći products launch event
Yesterday, I headed to The Vinyl Factory in Soho, London – a stone’s throw away from the hustle and bustle of Carnaby Street – for the exciting and highly anticipated pre-launch of Peacći by The Gel Bottle Inc. Peacći is the latest brand to be launched by The Gel Bottle…
Read MoreExpand your waxing horizons at Wax Live 2019
Wax Live, an exciting day of hair removal education and networking for waxing enthusiasts, is taking place in Coventry on Sunday 28th April 2019. Organised by experts and self-confessed wax addicts, Andy Rouillard and Toni Keable, the event features an inspiring seminar programme of valuable advice and clever tricks to…
Read MoreLash Perfect extends expertise to India
Two members of the Lash Perfect team travelled to India in April to deliver training and attend the Hair & Beauty Show India. Natalie Piper, business development manager for the Eyelash Design Company, and Emma Apps, senior trainer, delivered training across four days, covering Lash Perfect Classic, Lash Perfect Russian…
Read MoreLondon salon gives complimentary manicures at Cosmopolitan Self Made Summit
The team from London-based salon, Jade Angel, were on-hand at Cosmopolitan magazine’s Self Made Summit to give guests complimentary nail art and express manicures. A two day event that ran across the 14-15 April, the Cosmopolitan Self Made Summit is a gathering of leading business brains, inspirational founders and both established and…
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