Scratch Stars Educator of the Year 2025 shares secrets to nail industry success
Michelle Brookes is an award-winning nail technician & educator who won Scratch Stars Educator of the Year for the second time in July. She tells Scratch what makes a good educator, how her processes have evolved and what’s next for her career… “Winning the Scratch Stars Educator of the Year…
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How to remove L&P acrylic nail enhancements safely
Whilst it is tempting to try remove nail enhancements as quickly as possible, correct removal requires professional attention to prevent damage to the natural nail. Here’s how it should be done… Each type of nail enhancement requires a specific method of removal, and the time this takes varies. While UV…
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DryBy nail salon unveils masterclass membership & community
Luxurious, Instagrammable and a hub for famous faces (Megan Markle’s bridal nails came courtesy of the brand), DryBy is an established name in the nail industry. With over 150,000 manicures delivered since its formation in 2015, the salon brand has expanded its focus from clients to pros with Studio 74,…
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Male waxing: Andy Rouillard shares six tricks for furless fingers
Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in…
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How to deal with common tricky client types
In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…
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MARKETING WORKSHOP being hosted for nail techs and salon owners
Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…
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