4 ways to market bridal nail services
Brides-to-be have a number of things to juggle in the run up to their big day, so help make it easy for them to find their dream nail look. Follow these four simple steps to market bridal nail services to potential clients… 1. Tailor treatments “I believe the best way…
Simone Radley shares her top tips for nail competition success
Since immersing herself in the nail industry just three years ago, Simone Radley has stunned the UK nail sector by excelling in industry competitions country-wide and imparting her skills on others in her role as an INK London educator. Enthralled by the excitement, buzz and sense of achievement associated with…
How to market to male clients
The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…
How to strike a balance between work & home life
Make it easy to manage the separation between work and home life with advice from nail artist and educator, JENNY HARRIS… I entered the nail industry shortly after my daughter was born, as I sought work that would be flexible so I could look after her. I completed a diploma…
How to advertise a vacant job role
As an employer, hiring and keeping the right staff for your business will undoubtedly be your biggest ongoing challenge. In terms of hiring, you will need to be thorough in your employment process; clear on what your business requires and can afford, and ensure your staff understands and is happy…
How to deal with price challenges
No two days are the same in the life of a nail pro, which sometimes throws up some awkward occurrences. One common incident is when a client questions the price of a manicure; but how do you handle such a query once the treatment has been completed? Kelley Colley, of…
The importance of a logo for your nail business
Strong logo imagery on your high street shop front can differentiate you from local competition and can help etch your brand in an individual’s mind. For mobile technicians, having your logo on all promotional materials, business cards and social media will help to build a brand, helping clients to recognise…
How to use lighting to advance your social media
Social media is a great way to attract potential new customers by sharing images of your clients’ nails. Lighting, however, can make or break the success of an image online and its impact on followers. Therefore, it is key to ensure you’re using great lighting to produce high quality images…
How to select the perfect nude nail colour for your client
Barely-there hues are always in style and the sophisticated nude nail look continues to flourish across the runways, on celebrity fingertips and in the salon. Favoured by many for its ‘clean’ look and ability to complement any ensemble – without overpowering, nude nails will never go out of style –…
How to perfect the application technique for Artistic Colour Gloss
Hone your Artistic Colour Gloss technique as Scratch probes Carrie-Leigh Allen, educator for Louella Belle, about the ideal application technique for Artistic Colour Gloss… “For the perfect application of Artistic Colour Gloss, ensure cuticle work is performed thoroughly, leaving no non-living tissue on the nail plate. Remove surface shine and file the…
How to cater to bridal clients
Wedding season is here and there’s never been a better time to create bridal designs to impress. A client’s wedding day is a life-long memory so it’s important to make sure that your part goes as smoothly as possible in the run up to, on and after the big day.…
How to tailor tanning treatments to clients
There is no ‘one tan fits all’ and the days of simply choosing between light, medium and dark shades have now passed. Inclusivity is key – and you may soon, if you haven’t already, start seeing clients seeking bespoke tanning services. After all, it’s unlikely you’d use the same treatment…
Your gel polish questions: answered!
Hone your gel polish technique with advice from industry experts about the popular system, as they answer your pressing questions. “How can you tell when a polish is cured correctly and what does over curing mean for the service?” Charlotte Lowe, Jessica educator, says, “Over curing can occur more with…
How to deal with common tricky client types
In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…
How to rebuild damaged toenails
Educator and award-winning nail technician, Katie Barnes, reveals how to rebuild toenails to get them looking tip-top in time for the summer months – with a step-by-step photo guide and nail knowledge to boot Damaged, broken or bitten toenails can be an extremely common concern, but it is something your client…
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