Studio 74

DryBy nail salon unveils masterclass membership & community

By Rebecca Hitchon | 9 March 2023

Luxurious, Instagrammable and a hub for famous faces (Megan Markle’s bridal nails came courtesy of the brand), DryBy is an established name in the nail industry. With over 150,000 manicures delivered since its formation in 2015, the salon brand has expanded its focus from clients to pros with Studio 74,…

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Andy Rouillard

Male waxing: Andy Rouillard shares six tricks for furless fingers

By Sophie Nutt | 19 July 2018

Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in…

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Tricky Clients Experts Feature Image

How to deal with common tricky client types

By Sophie Nutt | 5 April 2018

In the perfect world, ‘the customer is always right’, but sometimes you can be faced with a situation you don’t know how to handle. We asked the experts about the most common tricky client types to look out for and how to manage concerns… The late client Anna Germaine, director…

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Tom Ferris Gain And Retain

MARKETING WORKSHOP being hosted for nail techs and salon owners

By Sophie Nutt | 17 November 2017

Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…

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