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How to grow your nail business with apprentices

By Scratch Staff | 10 February 2022

Multi award-winning salon owner, Liza Smith, reveals why you should consider hiring an apprentice… Do you often find yourself working long hours and turning away clients because your appointment book is full? One way to reduce this stress is to increase your treatment prices considerably. This may cause you to…

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Liza Smith Educator

CND™ crowns Liza Smith as EMEA Education Ambassador of the Year 2020

By Helena Biggs | 18 December 2020

Sittingbourne based salon owner, beauty business consultant and nail stylist, Liza Smith, has been awarded as CND™’s Education Ambassador of the Year in the EMEA region. CND™ distributors across Europe, the Middle East and Africa all submitted their nominations of the EAs they thought deserved to win. A spokesperson for…

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Liza Smith Bodylines

Coronavirus: How one salon owner vows to manage nail appointments safely

By Scratch Staff | 17 March 2020

Liza Smith, session nailist & co-owner of award-winning Bodylines salon in Sittingbourne, Kent, reveals the steps she’s taking to manage the safety of her staff and clients while honouring appointments… “The government has given the advice to avoid social outlets, which could have a huge impact on nail and beauty…

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5 minutes with Helen Burton-Ward

By Kat Hill | 27 July 2019

We chatted to Helen Burton-Ward, Scratch Stars Awards 2019 Natural Nail Care Specialist of the Year, about her love for competing, CND Vinylux™, and her ‘Dream Nail Pro Dinner Party’… Tell us about your training… My journey in the nail world started at just 15 years of age when I…

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Marie Louise Coster

Marie-Louise Coster on Japanese nail art, exciting opportunities and Nails Next Top Nail Artist

By Kat Hill | 3 November 2018

Tell us about your training… I originally had a Saturday job in a beauty salon from the age of 16. I did a bit of ‘in-house’ training there but my proper training was at Brunel Technical College in Bristol in the late 90s. This provided me with my NVQ 2 and…

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Karen Hatch Photography

Get tickets to #NailTecTalk event with Marian Newman to help grow your business

By Helena Biggs | 10 July 2018

In the first of a series of events, nail expert Marian Newman, in partnership with Salon Services and Scratch, will open conversations on topics that will positively influence nail businesses. The event, #NailTecTalk, has been launched as a response to nail techs feeling overwhelmed by the ever-changing business world. This…

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