Jay Jay Revlon addresses the stigma around male grooming
Back in August 2018, Scratch caught up with the founder of Guys That Nail It, Jay Jay Revlon, about his passion for male self-care. Jay Jay strives to change the stigma around male grooming by normalising the language used and actions taken towards men getting nail treatments. “I want to change the…
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Revealed: the 5 biggest men’s care trends of the moment
Men’s grooming has seen a slow burn within the beauty and personal care industries, however it is unarguably seen a growth in popularity year-on-year, as brands increasingly target the sector and retailers dedicate more space to it in stores. The growth of the sector is simultaneous to the concept of…
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Love Island-inspired beauty purchases help boost UK economy by £750m
The current series of Love Island is set to provide a £750 million boost to the UK economy as sales of beauty products and grooming tools soar at Argos. New research from the retailer found that some 51% of people aged 18-34 have purchased products after seeing them on the ITV…
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The Bluebeards Revenge announces official partnership with World Barber Day
Grooming brand, The Bluebeards Revenge, has announced its official partnership with World Barber Day 2019 – a charity initiative that’s raising funds for vulnerable children worldwide. World Barber Day is a global project in conjunction with UNICEF that takes place between September 9 – 16 and encourages barbers to join…
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‘Love Island effect’ boosts UK men’s grooming market
The UK male grooming and fragrance markets have seen an increase in value, which is believed to be linked to the popularity of Love Island. The total value of the men’s prestige grooming market in the UK has seen an increase of £2.2 million in the 12 months to the end…
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More men are making grooming resolutions in 2019
A recent survey conducted by grooming brand, The Bluebeards Revenge, has found that more men are making grooming resolutions in 2019 to improve their love life. The survey of 2,018 men revealed that 73% are planning to make grooming resolutions, while 67% revealed it’s about improving their chances of finding…
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Hair removal amongst British men is on the rise
Recent research from Mintel has revealed that hair removal among British males is on the rise, as more and more men are influenced by popular culture narratives. Not so long ago, hair removal, tanning and overall grooming was viewed as not an option by men, however popular tv shows such…
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How to tailor nail treatments to male clients
Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and female throughout your services. Inclusivity can be boasted through your salon interior, treatment menu, marketing and product choices, so it’s…
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Male waxing: Andy Rouillard shares six tricks for furless fingers
Whether you’re considering branching into male waxing or are a mobile tech with limited space varying from appointment to appointment, smaller services such as ear and nose waxing can be a good place to start. Waxing expert and owner of Axiom Bodyworks, Andy Rouillard, explains, “For nail techs interested in…
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