Male grooming

Revealed: the 5 biggest men’s care trends of the moment

By Sophie Nutt | 22 May 2020

Men’s grooming has seen a slow burn within the beauty and personal care industries, however it is unarguably seen a growth in popularity year-on-year, as brands increasingly target the sector and retailers dedicate more space to it in stores. The growth of the sector is simultaneous to the concept of…

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