WINNER ANNOUNCED: Scratch Snap September 2024

By Rebecca Hitchon | 23 September 2024

The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…

Want to elevate your nail art? Award-winning pro unveils memberships for all skill levels

By Rebecca Hitchon | 22 September 2024

The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…

8 must-try almond nail ideas for your next trendsetting manicure

By Lilly Delmage | 16 September 2024

The almond nail; elegant, chic and practical. The universally-loved shape offers the perfect subtle finish, taking inspiration from –  you guessed it – the shape of an almond nut. Characterised by a rounded, oval shape, with a slightly tapered top, the flattering shape creates the illusion of elongated fingers and…

Celebrity nail art stole the show at the MTV VMAs 2024

By Rebecca Hitchon | 13 September 2024

The MTV Video Music Awards (VMAs), hosted in New York this week, didn’t just celebrate the biggest names in music: it proved that celebrities are embracing expression through nail art. American singer & songwriter, Chappell Roan, made an impact with an extreme length, chrome sword-inspired set. This matched her medieval…

6 standout nail trends from the New York Fashion Week runway

By Lilly Delmage | 11 September 2024

The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…

Real diamonds for nails? It’s the next big thing – and not as pricey as you think

By Helena Biggs | 11 September 2024

Taylor Swift, Kylie Minogue and Lucy Hale have all been papped in Jessie Evans’ fine jewellery, but now the London-based entrepreneur has expanded her collection: launching a luxe range of reusable gemstones and 18ct gold accents for nails. Established in 2015, the Jessie V E brand is renowned for sentimental…

Wicked actress, Cynthia Erivo, named OPI global brand ambassador

By Rebecca Hitchon | 10 September 2024

Award-winning actress & musician, Cynthia Erivo, is set to ‘showcase nails as a vehicle for aesthetic expression’ in her role as OPI global brand ambassador. The Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter & producer stars as leading part, Elphaba, in Universal Pictures’ musical movie, Wicked. OPI…

Benny Blanco shows off Persian rug toenail art & divides the internet

By Rebecca Hitchon | 5 September 2024

American songwriter & producer, Benny Blanco, is known for his unique pedicure art, created by California tech, @nailedbytav. The musician & boyfriend of singer, Selena Gomez, has flaunted a range of toenail looks before, from a pickle style to 3D eye, sushi and pimple art. But a pedicure design featuring…

10 on-trend nail art ideas for autumn 2024

By Lilly Delmage | 2 September 2024

Here’s a roundup of the hottest nail art trends to inspire your next seasonal manicure as we enter the autumn months. While the bold, vibrant hues and floral, fun prints of summer are always enjoyed in the warmer months, the building excitement of nail enthusiasts awaiting their autumn manicures is…

The top 4 nail trends set to dominate autumn 2024

By Rebecca Hitchon | 21 August 2024

Social media platform, Pinterest, has published its Autumn 2024 Trend Report, revealing popular nail looks for the season. Pinterest notes that beauty trends for autumn ‘feature a blend of bold contemporary designs’, with its users experimenting with a variety of eye-catching styles –  including the below nail looks: Bow nail…

Nail competition tips from the World’s Star Nail Artist

By Katy Pottle | 20 August 2024

Whether you’re a seasoned artist or starting out, competitions can be an ideal playground to showcase your skills and creativity, as well as build confidence, learn from industry leaders and challenge yourself. The World’s Star Nail Artist 2023, Katy Pottle, shares her competition tips… The spectrum of choice When it…

WINNER ANNOUNCED: Scratch Snap August 2024

By Rebecca Hitchon | 19 August 2024

The winner of Scratch’s monthly nail art challenge for August has been announced as Benita Bimsaite. In a showcase of talent, techs created nail designs to fit theme, Carnival Claws, in the bid to win a prize from Keysie. Entries were judged by Keysie business development manager, Sarah Thomson, and Scratch senior news &…

Our experience creating nail art for the Hong Kong Olympic women’s swim team

By Rebecca Hitchon | 10 August 2024

Located in the heart of Hong Kong, Tinted. is a nail and lash bar founded on the belief that ‘beauty is not just a routine, but a form of self-expression and an extension of personal style’. So it’s no surprise that athletes from Hong Kong’s Olympic swim team visited the…

Sha’Carri Richardson’s nail art looks are stealing the show at the Paris Olympics

By Rebecca Hitchon | 8 August 2024

Team USA athlete, Sha’Carri Richardson, is not only making headlines for her speedy sprint times, as her nail looks have captured global attention during the 2024 Olympic Games. Known for sporting long, embellished nail designs on the track – often featuring intricate nail art, the Paris Games has been no…

5 celebrities using nail art to express themselves

By Lilly Delmage | 8 August 2024

Nails offer the perfect canvas for self-expression. Here’s a round-up of celebrities who have used their nails to communicate something about themselves recently: 1. Ilona Maher The US rugby star joins many other Olympic athletes in flaunting a themed manicure, sharing her nails to her 2.2 million TikTok followers with…