UK brand, Nails.INC, announces acquisition & sets sights on North America expansion
London-based nail brand, Nails.INC, has announced its acquisition by Pacific World Corporation, with a goal to solidify its presence in the North American market. Pacific World Corporation is owned by Prospect Capital, a private equity firm based in New York. Renowned for scaling consumer brands, the strategic partnership aims to…
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Megan Fox’s manicurist just confirmed vampire nails as the hottest Halloween trend for 2024
What are vampire nails? Well, think red, black and dark hues with silver, chrome details – a manicure that’s perfectly fitting for autumn and Halloween season. Megan Fox’s manicurist, Brittney Boyce, created this look for the actress, which was greeted by enthusiasm from fellow nail enthusiasts. One user commented, “Vampire…
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This brand uses AI to apply techs’ designs to nails & pays them for their art
Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…
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15 stiletto manicures to inspire bold & beautiful nail looks
The sharp stiletto nail shape holds its rightful place as one of the classics, with its tapered ends giving a claw-like finish. Boasting sophistication and oozing class, the long shape offers nail techs a larger area for intricate nail art, allowing them to unleash their creativity and giving clients more…
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Junk nails: What is the maximalist manicure trend seen at Fashion Week?
Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, stuck onto a manicure. From Hello Kitty charms, jewels and beads down to paper clips,…
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5 nail trends spotted at London Fashion Week SS25
London Fashion Week (LFW) marked its 40th anniversary this month, with a digital-physical hybrid schedule of designers. As well as showcasing clothing styles set to dominate the spring/summer 2025 season, five key nail trends caught our eyes… 1. Sparkling embellishments According to LFW, we’ll be dazzling our way through the…
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Top 40 announced in North America’s Star Nail Artist contest: Season 1
An impressive 30,000 nail artists across Canada, the USA and Mexico expressed interest in the first season of North America’s Star Nail Artist contest, and the top 40 techs – who will compete for a grand prize – have been revealed. Powered by the team behind Scratch magazine and Nailympia…
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WINNER ANNOUNCED: Scratch Snap September 2024
The winner of Scratch’s monthly nail art challenge for September has been announced as Alisha Francois. In a showcase of talent, techs created nail designs to fit theme, Swatch & Style (show your fabric inspiration next to the matching nail look), in the bid to win a prize from The Manicure Company.…
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Want to elevate your nail art? Award-winning pro unveils memberships for all skill levels
The World’s Star Nail Artist 2023, Katy Pottle, has announced the Sparkle Squad: a membership programme to empower nail artists. “Having worked as a nail tech for over 22 years, I know firsthand the challenges and triumphs that come with mastering nail art, says Katy Pottle. “After winning The World’s…
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8 must-try almond nail ideas for your next trendsetting manicure
The almond nail; elegant, chic and practical. The universally-loved shape offers the perfect subtle finish, taking inspiration from – you guessed it – the shape of an almond nut. Characterised by a rounded, oval shape, with a slightly tapered top, the flattering shape creates the illusion of elongated fingers and…
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Celebrity nail art stole the show at the MTV VMAs 2024
The MTV Video Music Awards (VMAs), hosted in New York this week, didn’t just celebrate the biggest names in music: it proved that celebrities are embracing expression through nail art. American singer & songwriter, Chappell Roan, made an impact with an extreme length, chrome sword-inspired set. This matched her medieval…
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6 standout nail trends from the New York Fashion Week runway
The spring/summer 2025 beauty and fashion scene is officially underway, with New York Fashion Week flaunting a series of nail trends set to dominate the season. Here’s a round-up of 6 we’ve spotted that you need to note… 1. Seeing stars Nail artist, celebrity manicurist and educator, Julie Kandalec, aka…
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Real diamonds for nails? It’s the next big thing – and not as pricey as you think
Taylor Swift, Kylie Minogue and Lucy Hale have all been papped in Jessie Evans’ fine jewellery, but now the London-based entrepreneur has expanded her collection: launching a luxe range of reusable gemstones and 18ct gold accents for nails. Established in 2015, the Jessie V E brand is renowned for sentimental…
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Wicked actress, Cynthia Erivo, named OPI global brand ambassador
Award-winning actress & musician, Cynthia Erivo, is set to ‘showcase nails as a vehicle for aesthetic expression’ in her role as OPI global brand ambassador. The Grammy, Emmy and Tony award-winning and Oscar-nominated actress, singer, songwriter & producer stars as leading part, Elphaba, in Universal Pictures’ musical movie, Wicked. OPI…
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Benny Blanco shows off Persian rug toenail art & divides the internet
American songwriter & producer, Benny Blanco, is known for his unique pedicure art, created by California tech, @nailedbytav. The musician & boyfriend of singer, Selena Gomez, has flaunted a range of toenail looks before, from a pickle style to 3D eye, sushi and pimple art. But a pedicure design featuring…
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