Manicure Gel Polish Nails

4 controversial nail industry trends

By Katie Barnes | 23 February 2024

In the ever-evolving world of nails, trends come and go and sometimes, controversial topics arise that spark debate among qualified nail technicians. As professionals in the industry, it’s essential to stay informed and educated on these discussions to better serve our clients and uphold the highest standards of nailcare and…

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Candy Claws Birmingham

Salon in the Spotlight: Candy Claws, Birmingham

By Callie Iley | 22 February 2024

Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…

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Nails Inc Mcdonalds

Nails.INC & McDonald’s collaborate to serve up treats for hands & feet

By Helena Biggs | 20 February 2024

British nail brand, Nails.INC, has joined forces with iconic fast food chain, McDonald’s, to create a range of quirky nail products. Inspired by popular menu choices, indulge in ‘I Speak French’ press-on nails in brown paper bag-style packaging, gold heart ‘I’m Lovin It’ lacquer, and ‘Gotta Ketchup’ nail polish with…

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Cnd Harris Reed Aw24

CND™ & Charlotte Tilbury collaborate with Harris Reed for London Fashion Week showcase

By Helena Biggs | 16 February 2024

CND™ and Charlotte Tilbury collaborated with British-American designer, Harris Reed, to create bold nail designs and vibrant make-up looks for his AW24 London Fashion Week showcase. Renowned for creating gender fluid items that play with themes of masculinity and femininity, Reed describes his aesthetic as ‘Romanticism gone non-binary’, and items…

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Acrylics Nyc Exhibition Lead

Immersive nail art exhibition opens in New York City

By Helena Biggs | 10 February 2024

A.I.R Gallery in Brooklyn, New York City, has opened ACRYLICS: Hidden Sculptural Art, an immersive exhibition running until 10 March 2024. Curated by multidisciplinary artist, ICECOLD, the exhibition and corresponding book present the complex world of nail art via sculptural, editorial and sonic storytelling. ACRYLICS is a surreal 360º interpretation of…

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Miki Nails Headshot

Nail Tech Talk: Inside the world of My Name Is Miki Nail

By Callie Iley | 6 February 2024

Meet Miki of My Name Is Miki Nail, the New York nail tech who tends to the nails of Ariana Grande, as she shares her career journey and reveals the nail shade worn in the Yes, And? music video… Working for a fashion company in her early 20s, Miki became…

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Love L&P? Check out Bexy Glow, the brand redefining ratios & nail artistry with its acrylic formulations

By Callie Iley | 2 February 2024

Frustrated with the limitations of existing L&P formulations, Becky Willett set out to create an acrylic product range with a rainbow of shades to inspire creativity. Becky, a professional nail technician, has been working with L&P since 2015, noting that the existing acrylic products she used maintained a wet or…

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Anna Sosina Dragon Nails Feature Header

Meet the nail tech soaring to new heights with her dragon-inspired extreme nail creation

By Callie Iley | 30 January 2024

In a meticulous process spanning two months, Anna Sosina’s dragon nail look was created to reflect her commitment to artistry and professionalism.  Detailing the process of creating the intricate nail look, Anna reveals how her hard work on the nails came to become a stunning poster image, with the help…

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Valentine's Day Nail Art Canva

Revealed: the top 7 trending Valentine’s Day nail designs

By Helena Biggs | 30 January 2024

Searches for Valentine’s Day themed nail designs are up 9,500% on Google, as many look to express passion and romance through their fingertips. Nick Drewe, trend expert at Wethrift, comments: “Year on year we are seeing a growing demand for manicure trends, as many look for creative ways to add…

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Maria Nevirchak Nail Tech Talk Feature Header

Nail Tech Talk: Maria Nevirchak of Nevirchak Studio 

By Callie Iley | 27 January 2024

Maria Nevirchak entered the nail industry after she finished school, initially hoping to pursue a different career after her 18th birthday. However, she quickly found herself becoming immersed in the world of nails. “The more I delved into the profession, the less I felt the need to switch paths,” she…

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WINNER ANNOUNCED: Scratch Snap January 2024

By Callie Iley | 22 January 2024

The winner of Scratch’s monthly nail art challenge has been announced as Carlie Fidgett. In a showcase of talent, techs stepped up to the Scratch Snap challenge for January and created nail designs inspired by the theme ‘Icy Elegance’, in the bid to win a prize from Beauty Boss HQ. Entries were judged by Scratch’s…

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Lecente education enrolment season 2024

Find out about the courses on offer during Lecenté’s Education Enrolment Season

By Callie Iley | 8 January 2024

Lecenté has announced its Education Enrolment Season, offering promotions on nail education for a range of skill levels. Running from 8 January to 31 January, Lecenté’s Education Enrolment Season will feature exclusive event offers on its award-winning training, including free enrolment into a range of courses. Education on offer during…

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Iram shelton headshot

Iram Shelton on 2024 nail art trends, raising your status & working with OPI

By Helena Biggs | 1 January 2024

Luxury nail artist & lifestyle content creator, Iram Shelton, has amassed a huge social media following, owing to her enviable travel stories and stylish nail posts. A star resident at the Bulgari Hotel London Spa, she offers luxury manicures to clients in the capital, and was appointed as global ambassador…

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Burnout web feature header

Nail techs: Here’s how you can overcome creative burnout

By Callie Iley | 26 December 2023

Are your nail art ideas waning and are you feeling run-down? Scratch explores the causes and impacts of creative burnout and how to overcome them… What does creative burnout look like? Creative burnout can manifest in a number of ways and will vary from person to person, but there are…

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Carla brannan december 2023 scratch snap winner

WINNER ANNOUNCED: Scratch Snap December 2023

By Callie Iley | 18 December 2023

The winner of Scratch’s monthly nail art challenge has been announced as Carla Brannan. In a showcase of talent, techs stepped up to the Scratch Snap challenge for December and created nail designs inspired by the theme ‘Gingerbread Treats’, in the bid to win a prize from HD Professional Nail Systems. Entries were…

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