Umia Nailympia Sponsor Spotlight

This brand uses AI to apply techs’ designs to nails & pays them for their art

By Scratch Staff | 3 October 2024

Would you like to reap financial rewards from your nail concepts, and perform and showcase nail artistry at speed? Meet Umia: the Canadian creator of a fully automated artificial intelligence (AI) manicure studio, which has gained global recognition since its soft launch two months ago and allows intricate patterns to…

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Stiletto Nails

15 stiletto manicures to inspire bold & beautiful nail looks

By Lilly Delmage | 3 October 2024

The sharp stiletto nail shape holds its rightful place as one of the classics, with its tapered ends giving a claw-like finish. Boasting sophistication and oozing class, the long shape offers nail techs a larger area for intricate nail art, allowing them to unleash their creativity and giving clients more…

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How a Northamptonshire nail tech perfected her work-life balance by opening a garden salon

By Lilly Delmage | 2 October 2024

Nail tech, Kim Hearn, behind byKIMI Nails, shares how opening her garden salon helped her create more definitive work-life boundaries. The nail pro previously worked from a console table in her living room, and found that this not only left her three children without a space to play, but hindered…

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Daylight Co Slimline 4 Lamp At Desk

Want to improve focus & aid precision at the nail desk? You need this Slimline Lamp from The Daylight Company

By Lilly Delmage | 1 October 2024

Improve your focus and aid precise nail styling with Slimline 4™ from The Daylight Company: a sleek, stylish and essential lamp for your nail space. Whether you’re snapping a nailfie for social media or creating intricate art on your client’s fingertips, great lighting is essential. Poor lighting can result in…

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Junk Nails

Junk nails: What is the maximalist manicure trend seen at Fashion Week?

By Lilly Delmage | 29 September 2024

Junk nails have dominated Fashion Week runways, replacing the clean girl aesthetic with nails covered in mix ‘n’ match, 3D embellishments. Junk nails are essentially anything you would find in that ‘junk drawer’ everyone has, stuck onto a manicure. From Hello Kitty charms, jewels and beads down to paper clips,…

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Do You Suffer With Comparisonitis

Nail pros: Do you compare yourself to other techs? Here’s how to combat it

By Jo Tompkins | 27 September 2024

As nail techs and beauty professionals, we often catch ‘comparisonitis’, where we constantly measure our success against others. We see the flawless work and fully booked schedules of other nail techs on social media, and suddenly, we feel like we’re not doing enough.  In the Nail Business Success Club, a…

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Oms

The Manchester tech who created her ‘dream nail salon’ in 4 days

By Lilly Delmage | 25 September 2024

Olivia Riley is the Bolton-based tech behind Olivia May Studio, a space she transformed into the salon of her dreams in just four days. The manicurist got the keys to her salon just two weeks before opening day, she reveals, “We completed the work in a total of  four days…

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Adelina Walker Slogan Signs

Nail tech launches mini 3D slogan signs to brighten nail desks

By Rebecca Hitchon | 25 September 2024

Adelina Walker, owner of Stoke-on-Trent home salon, Hello Beautiful Nail Bar, has created mini nail desk signs for fellow pros. The Magpie Beauty brand ambassador manufactures the 3D printed products with her husband and notes: “Our mission is simple: to create beautiful, high-quality signs that reflect the unique spirit of…

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Client Complaints

How beauty businesses should deal with client complaints, according to an expert

By Guest Writer | 23 September 2024

Global business & beauty education expert, Kim Ford, shares her expert advice on how to deal with client complaints… I am sure many of you have experienced a customer complaint at some time, and it can be a difficult situation to resolve. Let’s explore how dealing with complaints can be…

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The Nail Desk Co Olivia Annice

How 2 graduates went from university friends to thriving in the nail industry

By Lilly Delmage | 19 September 2024

I met Olivia Annice, the tech behind Olivia Annice Nails, at university in 2020. Her nail business has since flourished, and I have also joined the nail realm: working at Scratch as a news & features writer since July 2024. We met up to work at Olivia’s first nail event…

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Nail Art Mood Board Hrbeauty Lincoln

Nail art boards: Lincolnshire salon showcases 150+ designs to help client choices

By Lilly Delmage | 18 September 2024

Nail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail art, she says, “I love to be creative when it comes to nail art, I have a stand in my…

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Almond Nail

8 must-try almond nail ideas for your next trendsetting manicure

By Lilly Delmage | 16 September 2024

The almond nail; elegant, chic and practical. The universally-loved shape offers the perfect subtle finish, taking inspiration from –  you guessed it – the shape of an almond nut. Characterised by a rounded, oval shape, with a slightly tapered top, the flattering shape creates the illusion of elongated fingers and…

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E File Dust Collector Canva Image

Why are E-files & dust collectors so important to nail technicians?

By Katie Barnes | 16 September 2024

As a nail technician, ensuring the quality and safety of your nail services is paramount. Embracing nail tools such as E-files and dust collectors can significantly improve the efficiency and precision of your services, and the overall experience for both you and your clients. Here, I delve into the importance…

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Kylie Jenner Nails Blackberry

Get Kylie Jenner’s look with this 2024 blackberry nail trend

By Lilly Delmage | 15 September 2024

Kylie Jenner took to Instagram to debut the return of her teal hair, a nod to her previous ‘King Kylie’ era, but fans were distracted by the rich purple hue decorating her nails. Trusted celebrity nail tech, Zola Ganzorigt aka @nailsbyzola, tended to the nails of the A-lister, using the,…

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Sophia And Cinzia The Girls Bathroom Nails

‘I did Sophia and Cinzia’s nails’: Manchester nail tech shares her experience

By Lilly Delmage | 10 September 2024

Influencers and co-hosts of The Girls Bathroom podcast, Sophia and Cinzia, selected Lindsay Heigh as the nail tech for their tour manicures, sending an influx of followers to her social media accounts. Fashion and lifestyle influencers, Sophia Tuxford and Cinzia Baylis Zullo, well-known for their trendy manicures amongst their 420,000+ YouTube subscribers, sought a…

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