Crowland log cabin nail salon: “My clients love being surrounded by nature”
As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working from a log cabin brings a sense of connection with the earth and nature,” shares As’ka. “Clients often comment that…
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5 TikTok nail trend names debunked: princess nails, sorbet nails & more
Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What…
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Lecenté expands nail product offering with coloured rubber builder gels
Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…
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A guide to the gel system: when & how to use & troubleshooting tips
Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a client has weak or brittle nails that require extra support and strength, hard gel is a great option for enhancements.…
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How to achieve a work-life balance as a beauty professional in summer
Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…
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Important July dates for your nail & beauty business
Get your business prepared for the month of July, with our roundup of dates to note… 1st-7th: Create Week Creative arts charity, Create, is using this week to spread awareness on the importance of creativity and the benefits of the creative arts. The week will feature an online campaign inviting…
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Discover the Wales nail salon inside the Brecon Beacons National Park
Owner of Nails by Sam, Sam Devereux, opens the doors to her nail salon, located in the heart of the Brecon Beacons. “My salon is based in my back garden, which is away from roads and completely private. We’re very lucky to live in the middle of the Brecon Beacons…
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Powys nail salon: where rustic charm meets luxury beauty treatments
Jodie Evans, owner of Wales salon, Nail Envy, speaks to Scratch about the journey of building her thriving nail business. “Nail Envy is designed to feel like a luxurious home-from-home, combining rustic charm with modern elegance,” says Jodie. “The interior features brickwork, warm wood tones and plush velvet chairs –…
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I invited my salon team to create nails for Cannes Film Festival
The Nail & Beauty Lounge owner, Julie McCabe, takes us behind the scenes of her Cannes Film Festival experience, where she and her salon team delivered manicures and pedicures. The team at Poulton-le-Fylde-based salon, The Nail & Beauty Lounge, were called upon by owner, Julie McCabe, to provide the manicures and…
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The history of nail colour & design: everything you need to know
Nail colour and design have become one of the most popular outlets for creativity and self-expression within the beauty industry. But where did it all begin, and how has it evolved over time? Here’s Scratch‘s deep dive into the history of the industry… 1920s & 1930s According to research revealed…
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Award-winning Dorset beauty salon on the challenges & benefits of renovating period properties
Recently relocating to the town of Beaminster, The Painted Nail is a salon and academy comprising two period properties. “I felt it was time to relocate the business, as we had outgrown our previous space,” says owner, Toni Rodway. “After searching for a new property for months, I fell in…
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Having a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…
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The nail techs who went from online friends to podcast hosts
Nail techs, Rachel Coast and Evie Glows, started out as online friends within a nail tech community, and have since launched their podcast, The Nail Files. Describing the podcast as ‘relatable, uplifting and a way to facilitate connection’, the duo is passionate about entertaining nail techs with relatable and humorous…
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My client’s nautical-themed manicure went viral on her cruise ship holiday
Manchester nail tech, Natalie Reay, and her client, Joanne Darby, spent over twelve months planning Joanne’s nail design for her cruise holiday – a style that unexpectedly found fame among cruise-goers, sparking conversations, connections and creativity. Imagine having ‘famous’ nails. This was the experience of Joanne Darby, who turned to…
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Introducing Saviour™: an expert-built brand to support nail & skin health & repair
Nail expert, educator & Scratch Stars Shooting Star Award finalist 2025, Theresa Foddering, offers Scratch an exclusive insight into the launch of her brand: Saviour™. Where did the idea for Saviour™ come from? “Saviour™ was born from years of fixing, supporting and advising on the issues we see so often in our…
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