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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Soholistic Spa at Ham Yard Hotel

Soho’s ‘hidden gem’: The underground spa delivering high-quality nail & beauty services

By Scratch Staff | 5 April 2025

Spa manager, Charlotte Bull, tells all about Soholistic Spa at Ham Yard Hotel, London: an underground, luxury beauty space. Once a derelict space, the site of Ham Yard Hotel in the heart of dynamic Soho was transformed by the Firmdale Hotels group in 2014. Situated next to Piccadilly Circus and…

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Leeds salon owner: Learning to trust my team & delegate has been a game-changer

By Lilly Delmage | 29 March 2025

You Beauty founder, Rachel Dobson, shares her career story and how learning to delegate tasks has been critical to her success as a manager. Over the past five years, Rachel’s business has rapidly expanded and she reflects on the biggest lesson she has learned: “I tried to do everything myself…

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Staffordshire tech: Working from a home salon has been the best decision I’ve made

By Lilly Delmage | 15 March 2025

Katie Pritchard of Katie Lou Nail Artist and Educator opens her salon’s doors to Scratch and shares the benefits of becoming a home-based tech. Having been in the nail industry for 20 years, Katie has experimented with a variety of ways of working. She says: “I have worked as a…

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Yorkshire salon: The beauty therapists dedicated to making women feel their best

By Lilly Delmage | 8 March 2025

Lisa-Marie Hoggard, owner of Lisa-Marie’s Hair & Beauty Lounge, shares how her all-female team empowers clients to feel their best. “My salon team consists of amazing women who make other women feel amazing,” shares Lisa-Marie. “It comprise five women: Sheree Kim Harrison, Elle Burrow, Kath Scaife, Jill Ralph and Patricia…

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Manchester tech: I run my nail business from a shipping container

By Lilly Delmage | 1 March 2025

Laura Kelly, owner of House of Beauty Manchester, shares what it’s like to run her nail business from a shipping container. “I work from a shipping container yard in Ancoats, on the edge of Manchester city centre. It’s a really special place full of creatives, with a lovely community feel,”…

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Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

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Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

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South Devon tech: At 30 I decided to train as a nail technician – and I’ve never looked back

By Lilly Delmage | 29 November 2024

Having undergone a career swap at the age of 30, Devon-based nail tech Bonni Higson, the owner of Bonni File’n’Style in Dawlish, shares her story… After having children, Bonni decided to train as a nail technician. She says: “I enrolled at South Devon College and qualified at NVQ level 2…

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Essex Nail Tech

The Essex nail tech working over 4 job roles in her salon

By Lilly Delmage | 9 October 2024

Laura’s Nail Boutique in Silver End, Essex, is run by founder, Laura Wragg. She shares her experience working as a one-man band, having to fulfil multiple job roles at the same time… The home-based tech says: “It is just me in my business. I am a salon owner, nail artist,…

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Oms

The Manchester tech who created her ‘dream nail salon’ in 4 days

By Lilly Delmage | 25 September 2024

Olivia Riley is the Bolton-based tech behind Olivia May Studio, a space she transformed into the salon of her dreams in just four days. The manicurist got the keys to her salon just two weeks before opening day, she reveals, “We completed the work in a total of  four days…

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Nail Art Mood Board Hrbeauty Lincoln

Nail art boards: Lincolnshire salon showcases 150+ designs to help client choices

By Lilly Delmage | 18 September 2024

Nail tech, Holly Rogers, behind salon, Hr Beauty, has created a nail art mood board to help inspire clients on which nail look to choose. The Lincolnshire-based tech loves nail art, she says, “I love to be creative when it comes to nail art, I have a stand in my…

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The Hobby Hut

Salon in the Spotlight: The Hobby Hut, Rhyl, North Wales

By Lilly Delmage | 28 August 2024

Home nail salon owner, Char Price, shares how she overcame a big health challenge to open The Hobby Hut, a nail salon that aims to reduce client stresses via luxurious nail treatments… Char trained with Mode Academy in 2014, before progressing her career and qualifying as an educator in 2017,…

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