Nail pros: Here’s how changing your mindset can help you earn £3-5k a month
What do you do for a living? “I just do nails.” I was never interested in nails and beauty when I was younger. In fact, I bit my nails until I was 25! I was embarrassed by them though, and finally managed to (sort of) kick the habit. And that’s…
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Revealed: Nail salons are the most common beauty business in the UK
Research from Money.co.uk Business has revealed the most common beauty trades across the UK. Analysing the type of beauty businesses that are most frequent in 20 of the UK’s biggest cities, the findings show that nail salons are the most common across the UK – with 2,106 salons recorded. Nail…
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Nail Tech Talk: Kimberley Hearn of byKIMI Nails
Seeking a career that offers flexibility around her family, Kimberley Hearn of byKIMI Nails shares her journey of establishing her nail business around her three children. Kim spent eight years working in the car industry, but was furloughed for 10 months during the pandemic, followed by maternity leave with her…
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Salon in the Spotlight: Nini’s, Portrush NI
On a visit to her wife’s native town of Portrush, Northern Ireland, in Easter 2022, an empty premises beside the sea caught Naoise McGeer-Letson’s eye. Formerly a hairdressers, the original shop had closed due to the pandemic and remained empty since, until it was transformed into Nini’s salon. Moving from…
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6 ways to attract & retain a diverse nail salon clientele
Nail artists, Carys Munro and Elsie Tate from South Wales, share top tips for attracting and retaining a diverse range of nail clients… No one should feel out of place or like an inconvenience when they walk through the salon door. It is important to create a welcoming space for…
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Revealed: the best cities for budding beauty salon owners
London, Bristol and Birmingham are the best cities in the UK for independent businesses to thrive, according to research by global fintech company, SumUp. The study ranked 80 cities across the UK, taking into consideration the number of independent businesses in each location and their average review score. These ‘independent…
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Salon in the Spotlight: Nails Edinburgh, Edinburgh
Former street artist, Miska, channelled her creativity into a home-based nail studio, from which she offers manicures and gel enhancements. “Street art made me who I am,” she shares. “Cutting stencils requires a lot of precision, and this skill led me to be good at nails.” Miska immersed in the…
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Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
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3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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UK & Ireland nail industry awards opens for entry
Embrace the opportunity to join an elite group of salons and industry professionals and enter the Scratch Stars Awards, which recognises excellence in the UK&I nail sector. Dubbed ‘the Oscars of the nail industry’, the Scratch Stars Awards has returned for a 12th year, recognising excellence, passion and skill in…
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Revealed: the top 7 trending Valentine’s Day nail designs
Searches for Valentine’s Day themed nail designs are up 9,500% on Google, as many look to express passion and romance through their fingertips. Nick Drewe, trend expert at Wethrift, comments: “Year on year we are seeing a growing demand for manicure trends, as many look for creative ways to add…
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Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI assistant. Dream Nails‘ AI assistant is available 24/7 via a web and WhatsApp interface, and can answer questions about treatments, pricing…
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How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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5 ways to attract clients to your nail salon business
Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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55% of professionals think employers should do more to support workforce wellbeing
Employers should be doing more to help with employee wellbeing, according to 55% of UK&I professionals polled by international recruitment firm, Robert Walters. The research also found that over two-fifths of senior leaders feel that their increased spending on wellness benefits is largely unnoticed. “We are seeing that the onus…
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