Salon in the Spotlight: GOOSE, Nottingham
Eclectic, inclusive and filled with talented pros, GOOSE’s doors were opened in 2019 by Arabella Wildgoose, a hair & beauty specialist whose training began in 2005. Since her initial training, Arabella has continued to collect an array of qualifications in her time in the industry, seeking training in nails, lashes,…
Read More
Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the…
Read More
How to believe in yourself as a nail pro
Hair & beauty business coach, Maddi Cook of Boss Your Salon, shares advice to remove those negative thoughts as a nail pro… Entrepreneurship isn’t for the faint- hearted. It takes a rock-solid mindset and the ability to navigate challenges and obstacles. Many nail bosses struggle to achieve their goals due to…
Read More
Salon in the Spotlight: The Beauty Hive with Sophie & Katie, Littleborough
Upon finding the perfect space to set up her own salon, Sophie O’sullivan approached former colleague, Katie Woodworth to create The Beauty Hive with Sophie & Katie, a clean yet comfortable salon space in Greater Manchester. “I qualified in VTCT Level 3 in Nail Technology in 2017 and completed my…
Read More
Salon in the Spotlight: Elle Belle’s Beauty Studio, Norfolk
Enrolling in her first of many beauty courses in 2010, Kay Willmott opened her salon, Elle Belle’s Beauty Studio, in 2017, named after her daughter. With ten members of staff in the salon, including herself, as a beauty therapist and laser technician; salon manager, nail tech and masseuse, Rosie Jo;…
Read More
Elevate your management & leadership skills with Liz McKeon’s Management Training Programme
Beauty business expert and founder of the International Salon Business School, Liz McKeon, has announced the return of her Management Training Programme: Elevate Your Management and Leadership Skills, taking place in August 2023. Providing attendees with practical and easy-to-implement, business strategies and people management communication skills, the course covers a…
Read More
Glasgow’s award-winning NAF! Salon rebrands to House of NAF!
NAF! Salon, a Scratch Stars award-winning premises, has rebranded to House of NAF!, as the company seeks to ‘redefine beauty, wellness and lifestyle experiences in Glasgow’. Led by nail artist and entrepreneur, Tammy Koslowski, the rebrand sees the salon encompass event spaces and an experiential offering, alongside its much-loved nail…
Read More
Salon in the Spotlight: Kaitlyn Jay Studio, Newport, Wales
Wanting her Newport-based salon decor to reflect her own personal style, natural nail tech, Kaitlyn Jay, opted for an on-trend, neutral colour scheme. “I love the minimal vibe,” Kaitlyn beams. “It’s not necessarily outwardly unique, but it’s a total reflection of me, and I love it.” “The theme in my…
Read More
Nail Tech Talk: Jo Paylor of The Beauty Garage
As a long-time beauty lover, Joanna Paylor of The Beauty Garage was instantly drawn to pursuing a career in the industry. “I never really enjoyed school much and couldn’t wait to get to college and do something practical and creative on my own terms,” Jo explains. “I love being able…
Read More
Salon in the Spotlight: Polish It Up MCR, Manchester
Prioritising a personalised, one-to-one client experience, Manchester-based tech, Jess Walford notes how working alone allows her to cater her treatment offerings to each individual client. “I’m very lucky to say a lot of my clients have been coming to me for a few years and have become lovely friends, which…
Read More
Salon in the Spotlight: The Beauty Studio, Wiltshire
Driven by her passion and dedication to the industry, nail technician and beauty educator, Claire Elaine Thomson, shares her love for learning and reveals the message behind her hummingbird branding. With 23 years of experience, Claire started her nail journey in 1998 when she decided it was time to do…
Read More
Salon in the Spotlight: Bambu, Stoke-On-Trent
At the age of 14, Andrea Martin undertook work experience at a salon and fell in love with the beauty industry. Eager to get her foot in the door of the industry, she committed to a Saturday job as soon as she was able, commenting: “I had no idea that…
Read More
5 ways to incentivise clients to return to the nail salon
Scratch explores five ways to entice clients into the nail space & reward their loyalty… 1. Find your USP “As a nail tech or business owner, consider what you have to offer the client,” advises Claire Howard, Lecenté educator. “What is your unique selling point?” For example: Do you work…
Read More
4 ways to help prevent allergic reactions in the nail space
An allergy in the nail industry is caused by repetitive skin contact of a nail ingredient that has been advised against skin contact. The contact of this allergen may not always be known or as simple as displaying on the hands from accidentally flooding the cuticle. If you or a…
Read More
Salon in the Spotlight: Gelledbygeorgia, Evesham
Georgia Chamberlain opened the doors to her salon in August 2022 after quitting her teaching job of 5 years. “Creating pretty nails for myself was a hobby of mine, but a job I’d only ever dreamed of. The Nail Tech Org made my dream a reality when I enrolled on…
Read More
Read the latest issue
