How to make your social media videos more watchable – a guide for nail artists
Nail content creator, Zoya Mac, shares what makes a social media video watchable, and how you can elevate your posts… Creating engaging video content is about more than producing aesthetically pleasing clips. You need to keep people watching. Picture this: your nail desk is set up, the nails are prepped…
Nail artists create ‘salon essentials’ on nails for contest – winner reveal
The winner of the Scratch Snap nail art contest for November is Casey Hayzelden of @luxebeautyy_x. In a showcase of talent, UK&I techs created salon-style nail designs inspired by theme, Salon Essentials, in the bid to win a VODEX prize. Entries were judged by Natasia-Louise James, marketing manager at VODEX, and Scratch editor, Rebecca Hitchon. The winner, Casey Hayzelden, has…
12 nail styles for Sagittarius season
Sagittarius season spans from 22 November to 21 December, and is the ninth astrological sign in the zodiac. Sagittarians are known for being enthusiastic and optimistic, often demonstrating extroverted qualities. Boasting turquoise as its gemstone, Sagittarius is typically associated with freedom and exploration. Here are 12 nail styles that epitomise…
22 stunning nail designs inspired by Wicked
With the release of Wicked: For Good on 21 November: the second part of one of the most highly anticipated film series of the last few years, Scratch has conjured up a gallery of magical mani masterpieces inspired by the movies and musical. Take a look at these hexquisite hands…
Top 2025 advent calendars for nail enthusiasts
Add some sparkle to your Christmas countdown with advent calendars designed for nail lovers! It’s that time of year again, and we couldn’t be more excited to see what digit delights can be found behind these advent calendar doors… OPI House of OPI’cing Mini Advent Calendar Candy-inspired colour accumulates to…
30 Christmas cat eye nail designs for festive feline fingertips
Check out entries to the 19 November 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Christmas cat eye. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday.
London College of Beauty Therapy appoints Caroline Neville MBE as patron
The London College of Beauty Therapy (LCBT), one of the UK’s ‘largest specialist, further education funded training colleges’, has announced the appointment of Caroline Neville MBE as its first patron. Caroline is a founding member of Cosmetic Executive Women (CEW), which has been promoting the beauty industry since 1992 and…
Report reveals beauty industry’s financial fragility
A report co-released by booking and payments platform, Timely, and The Curve – a specialist financial education provider, has uncovered the fragility of Britain’s hair and beauty industry. The research paper calls for increased assistance for entrepreneurs and the 95% of beauty businesses classed as ‘microbusinesses’ in the industry. Titled,…
Step inside the Devon beauty salon dedicated to the client experience
Torquay-based nail tech, Olivia Puskas, began her industry journey in 2016, studying a level 2 qualification in Nail Treatments. The course covered mani and pedi services, as well as enhancements, nail art, client care and more. This stood Olivia in good stead to launch her career, and in 2022, she…
Sparkle season: the Christmas nail collections you need for 2025
Lead image courtesy of OPI, featuring the Good Enough to Treat Collection. Christmas is coming, which means it’s time to get your hands on fun festive nail collections. To help you sleigh the season in style, we have rounded up 10 yuletide launches that are sure to inspire merry manis…
Sweet Squared adds SPARITUAL® nail & body self-care brand to distribution portfolio
Award-winning product and training provider, Sweet Squared, has taken on exclusive distributor rights of the SPARITUAL® brand in the UK and Ireland. Founded by Shel Pink, author of Slow Beauty: Rituals and Recipes to Nourish the Body and Feed the Soul, SPARITUAL® encourages users to slow down, reconnect and create…
24 November nail ideas from tortoiseshell to tiger print
November is an ‘in between’ time of year between Halloween and Christmas. It might be too early for festive fingertips, but we left spiderwebs sets in October… So what are nail enthusiasts seeking this month? Check out these stunning sets for inspo…
Glitterbels Gel Polish course: My experience with the Scratch Stars Ultimate Nail Team
Join me as I relay my visit to Stoke-on-Trent and Glitterbels’ stunning HQ, where I took my first official steps into professional nail styling… My first encounter with the Glitterbels team was at The Scratch Stars Party 2025, at which the brand’s education team was recognised with a third win…
Revealed: how to choose a flattering nail shape
Though it is true that anyone can wear whatever nail style they desire, there are certain elements of nail shapes that tend to complement specific features. Let’s take a look at how to choose the perfect nail shape to suit your hands… The first step in figuring out your ideal…
Feature your five a day on fingertips with 14 vegetable-inspired nail designs
Check out entries to the 5 November 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Vegetables. Each nail style was submitted via Instagram or Facebook using #ShowScratch #CreativeChallenge. Follow Scratch on Instagram and Facebook for future Creative Challenges – launching every other Wednesday. Take a look at this gallery of…
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