Lilly Web Newsfeature Lead 1200x800px 90

Ashford beauty salon: how exceptional customer service creates relaxing client experiences

By Lilly Delmage | 15 February 2025

Sarah Webb, owner of Bella’s Little Nail Boutique, takes pride in her standout beauty services, which place an emphasis on the client experience. Working in customer service for over 20 years, Sarah knows how to offer clients an exceptional appointment. She explains: “My clients receive a coffee and biscuits, and…

Read More
Lilly Web Newsfeature Lead 1200x800px 88

Get inspired: Nail pro, Lucy Price-Marshall, shares her journey to dominating the nail industry

By Lilly Delmage | 9 February 2025

Natural nail specialist, OPI educator, salon manager & multi-award winner, Lucy Price-Marshall, shares her career story and how she balances various industry roles… Tell us about your journey into the nail industry… While I was at school, I worked at my mum’s nail salon, Nailspa in Huddersfield, on Saturdays, assisting…

Read More
Lilly Web Newsfeature Lead 1200x800px 80

Scotland home salon: the pro offering a one-stop shop for nails, hair & beauty services

By Lilly Delmage | 8 February 2025

Emma Saunderson, the owner of Angus-based salon, GlamEm, has made a name for herself as a versatile beauty professional, offering an impressive range of beauty treatments from her home salon. Having trained as a nail technician in 2019 with Young Nails, Emma initially worked on a mobile basis. Though as…

Read More
Nhbf Survive Thrive Event Launch Jan 27 2025

NHBF unveils Survive & Thrive initiative to help hair & beauty pros navigate business challenges

By Helena Biggs | 7 February 2025

The National Hair & Beauty Federation (NHBF) has launched Survive & Thrive: a transformational programme designed to help professionals navigate challenges and opportunities in the sector. The programme, unveiled at an event in London on 27 January, provides businesses with tools including budget impact calculators, pricing strategy guides, employment support resources…

Read More
Isabelle Pattissier Tech Talk

Homeless to home salon success: a Staffordshire nail tech’s inspiring journey

By Rebecca Hitchon | 7 February 2025

“I became homeless when I was 21; I had just split up from my partner of five years and my friends and family were unable to help me,” explains Isabelle Pattissier of Chesterton business, Drop Dead Beauty. “I stored some things at my mum’s, told her I was living with…

Read More
Lilly Web Newsfeature Lead 1200x800px 84

Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital

By Lilly Delmage | 2 February 2025

Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…

Read More
The Nail Editor Header

Cambridgeshire nail tech: how I created my dream salon space after 20 years

By Scratch Staff | 29 January 2025

Dominique Sharpe’s Godmanchester nail business rebranded to The Nail Editor in May 2024, and the nail stylist moved into the professional studio she had longed for since qualifying as a nail tech in 2004. In the early stages of her career, the three-time Scratch Stars Awards finalist struggled to find…

Read More
Valentine's Marketing Lead Andreia Pro Nails

How to capitalise on Valentine’s & Galentine’s Day in the nail salon

By Guest Writer | 27 January 2025

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…

Read More
Mood Manicure Colour Psychology

Colour psychology: Discover the mood-boosting meanings behind your nail colour choices

By Lilly Delmage | 20 January 2025

Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…

Read More
Lilly Web Newsfeature Lead 1200x800px 73

Revealed: Pedicures are more popular than manicures in the nail salon

By Lilly Delmage | 14 January 2025

Salon, spa, and fitness booking and management software, Vagaro, has released its 2025 Vantage Report, revealing insights into beauty and wellness trends. Pedicures take the lead With 21 million nail salon appointments booked between January and September 2024, pedicures have overtaken manicures in popularity. They accounted for 59% of searches…

Read More
Ai Richard Mccabe Piece

AI is changing the beauty salon game: here’s how it can help you stay ahead

By Guest Writer | 10 January 2025

Richard McCabe, aka the Lifestyle Salon Coach, shares how artificial intelligence can benefit your beauty business… Love it or hate it, AI is changing how businesses work – and that includes salons. Just like past tech revolutions, if you jump on board early, you’re more likely to come out on…

Read More
Lilly Web Newsfeature Lead 1200x800px 65

Unique salon décor: The Birmingham nail salon featuring a piano as its reception desk

By Lilly Delmage | 6 January 2025

Founder of Birmingham-based nail studio, Icey’s Beauty Lounge, Aysana Druga, shares the story behind the salon’s impressive entrance… In 2015, Aysana and her husband spotted a piano in the window of a charity shop. She recalls: “We had no idea where it was going to go at the time, so…

Read More
Water Pedicure Ofwat

How the water bill increase will impact beauty businesses & 6 ways to reduce consumption

By Helena Biggs | 20 December 2024

The average water bill in England and Wales will increase by 36% over the next five years, according to water regulator, Ofwat. This is equivalent to an average extra cost of £31 per year. Southern Water customers will be worst affected – with a 53% hike in bills. Lesley Blair…

Read More
Lilly Web Newsfeature Lead 1200x800px 59

Pinterest has predicted 2025’s top trends: here’s 10 takeaways for nails

By Scratch Staff | 16 December 2024

Social media platform, Pinterest has revealed its annual trend report for 2025, Pinterest Predicts. We’ve rounded up the 10 key trends set to dominate the nail world in 2025… 1. Cherry Coded With searches for ‘cherry vibe’ increasing by 325%, the cherry red hue is set to dominate nail requests…

Read More
Lilly Web Newsfeature Lead 1200x800px 53

From DIY nails to owning a home salon: how one tech turned her passion into a business

By Lilly Delmage | 9 December 2024

Bedfordshire-based nail tech, Jodie Day of @talonsbyjodie, started her nail journey simply wanting to learn how to do her own nails, however she enjoyed the training so much that she decided to turn it into her career. Jodie began her training in 2021 while pregnant, seeking a creative outlet. She…

Read More