Dua Lipa nails: The star’s most marvellous mani moments
Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch…
How to create a supportive nail space for employees & clients with ADHD
ADHD is estimated to affect 3 to 4% of adults and is one of the most common neurodevelopmental disorders in the UK. For people with ADHD, everyday tasks can be challenging and overwhelming. Scratch talks to a tech and client about how it affects them in the nail space, and…
Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range
Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…
3 predictions set to impact the global beauty & personal care industry
Global market intelligence company, Mintel, has unveiled research that predicts future trends in approaches to beauty. “By 2030, beauty will go beyond skin-deep,” says the market intelligence hub. “The beauty experience will shift from simply delivering results to regulating mood and evoking emotion, while imperfection will be the new perfection.”…
The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability
The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…
21 nail designs for Breast Cancer Awareness
It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…
Step inside the Bristol nail salon prioritising care, calm & confidence
Molly Gregory began nail tech life as a mobile pro, upon qualifying in 2018. After deciding that she wanted a base to work from, she successfully applied to work at a local nail salon, where she stayed until late 2020. After having her son in 2021, Molly ‘made the leap…
Nail tool brand, MUSE, empowers techs through quality, consistency & community
Nail technician & educator, Becci Hollis, shares her journey launching nail tool brand, MUSE. Becci Hollis has been part of the nail industry for 11 years. Originally training as a nail technician, before opening her own salon and training academy, Becci has had her fair share of successful enterprises. Now,…
24 Halloween nail products for superior spooky season styles
It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…
Christmas marketing: a guide for nail salons to boost business
Session nail stylist, salon owner & educator, Marie-Louise Coster, offers up top tips for the festive season… Now is the time to look ahead to Christmas and consider how you will maximise your marketing to make profit. The first thing you need to do is review last Christmas: what worked and…
Award-winning nail pros unite to create handy tools brand
Jojo Wickens and Leila Monroy, Scratch Stars Awards winners & co-owners of Light Elegance UK, have collaborated to produce LePhine Pro: a nail tool brand that ‘combines thoughtful design, professional quality and everyday usability’. Pronounced ‘Leh-feen’, the brand name combines the first parts of the duo’s names, with ‘Pro’ added to reflect…
BuffBloom reinvents the nail buffer, evolving the legacy of original creator
In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…
30 flirty heart nail designs to get your pulse racing
The classic heart: an evergreen symbol of love and affection that also happens to be incredibly aesthetically pleasing. Though February is the heart’s peak time, nail designs featuring the cute emblem are a yes year-round! Here are 30 inspo pics that will set your heart aflutter…
18 navy nail designs to note
There are a few colours that shine during the colder months, one of which is navy. The deep blue hue encompasses the earthy, rich tones of autumn, giving nails an elegance that transcends shape, style and occasion. Take a look at these navy nail ideas for your next autumn/winter mani…
Find your inner peace with 20 nail designs celebrating the Libra star sign
It’s Libra season! The seventh sign of the zodiac governs between September 23 and October 22. Symbolised by the scales of balance, Libras are known for traits of balance, harmony, peace and justice. An air sign with Venus as its ruling planet, those with this star sign are often sociable…
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