Beauty pros: Here’s how to communicate well with your clients & retain them
Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood. Within my salon,…
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Salon in the Spotlight: Elrose Beauty, Ilkeston, Derbyshire
Nail and brow pro, Ellie Aldred, gives a glimpse into her ‘happy place’: her home salon, Elrose Beauty… Ellie Aldred describes her taste in décor as ‘simple and minimalistic – with a bit of an edge’. Her nail studio is located at the bottom of her garden, accessible via the…
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How to navigate accessibility needs in the nail salon
With research from P&G finding that only 4% of beauty and personal care companies worldwide cater for physical disabilities, Abi Hassan, owner of Canterbury-based salon, Hot Wheels Nails, explores ways nail businesses can effectively meet the accessibility needs of staff and clients. I have personally faced many challenges relating to my…
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Recruitment challenges ‘a concern’ for beauty industry, says NHBF
The National Hair & Beauty Federation (NHBF) has released key findings from its quarterly State of the Industry survey, highlighting ongoing challenges for the sector – despite signs of a gradual recovery. Finding reveal that 73% of the 493 survey respondents across the UK are finding it harder to find…
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Salon in the Spotlight: Nails With Kails, Andover, Hampshire
Kayleigh Watkins shares the story behind her home salon business, Nails With Kails: a space infused with personality and creativity… While facing redundancy from her full-time job in 2019, Kayleigh undertook some nail courses with Magpie Beauty. “I wanted to find a creative and therapeutic outlet, as well as future-proof…
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5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive team by leading by example,” advises Lisa Stone, educator at professional beauty brand, Salon System. “You cannot expect your team…
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Townhouse nail salon announces US expansion
Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards for Nail Salon of the Year, and boasts 40 setups in the UK. The first US salon will open on…
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Salon in the Spotlight: Nail Angel Studley, Warwickshire
Bringing a creative flair to her West Midlands home salon, Anni Watson shares how she’s incorporated her artistic background and love for upcycling into Nail Angel Studley… “While starting a family over 20 years ago, I decided to qualify in nails. I always wanted to use my artistic talents, as…
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Salon in the Spotlight: Samantha Laura Nails, Newport, Shropshire
After her nail technician changed careers, Samantha Gripton was left missing her monthly treat of a gel polish manicure and was inspired to create her summerhouse studio, Samantha Laura Nails. “I used all of my savings to renovate the summerhouse in my back garden,” Samantha tells Scratch. “I invested in…
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Salon in the Spotlight: The Apothecary Room, Halifax, West Yorkshire
Transforming a plain grey office space into a moody maximalist nail studio carefully curated with curiosities, oddities and antiques, April Kitson wanted to reflect a dark academia aesthetic through her salon décor. “My personal style is heavily influenced by Stevie Nicks and Morticia Addams, so I’ve used vintage and thrifted…
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Salon in the Spotlight: Eleven Kings, Royston
Explore Eleven Kings salon as Jess Dickerson discusses its pink and green colour scheme and reveals her future plans in the beauty industry… Despite not enjoying doing her own nails, Jess loved the idea of styling others’ nails. In October 2021, she enrolled in training with Next Step Beauty via…
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Salon in the Spotlight: The Studio, Doncaster
Creating a tranquil salon space in The Studio, Doncaster, for her clients to unwind, find out about Lian Davey’s neutral décor choices and the vibes she hopes to create… Having worked in the law sector since her teens, Lian entered the beauty industry after the birth of her son, enrolling…
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Nail Tech Talk: Rosie Leek of Nice Girl Nails
Rosie Leek of Nice Girl Nails, Wolverhampton, shares her sources of inspiration for her eye-catching nail art and reveals how her pink palace nail salon ties to her personality… Recalling a love for nail art from a young age, Rosie Leek highlights airbrush looks and Tumblr-trending crackle nails as old favourites.…
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Salon in the Spotlight: JR Beauty, Cheshire
Jessica Roach had a double celebration on her 30th birthday, as it not only marked a milestone, but she attained a nail qualification with LIT Training Academy to turn her nail styling hobby into a career. The creative found enjoyment in painting her nails during lockdown, and while on maternity…
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Salon in the Spotlight: KHAOS Nail Bar, Ross-on-Wye
Having worked at a previous premises alongside one another, KHAOS Nail Bar co-owner trio, Georgie, Jess and Niamh, outgrew the space and set out to create a salon brand of their own. “Georgie came up with the name,” they remember. “After that, we decided to follow suit and go mental…
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