Having a niche as a nail tech: is it important?
Whether your skills focus is natural nailcare, premium pedis or portrait painting, Scratch investigates the importance of identifying and capitalising on your expertise… What is a niche? ‘Niche’ is a business term used to describe a focused approach to offering goods and services, and tailoring them to a specific consumer…
Read More
6 essential tips for nail techs to protect their physical health
Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial role in boosting the wellbeing of clients. However, Mavala has noticed the little focus shed on the wellness and self-care…
Read More
Cuticle oil: what is its purpose & how often should it be applied?
‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin.…
Read More
Self-employment help for nail techs: marketing advice & networking tips
Here’s how to gain the attention of clients by building a buzz around your business… Once you have registered your business, considered tax requirements and made decisions regarding legal, financial and operational considerations, as well as safety and interior design choices, it’s time to build your clientele through effective marketing techniques.…
Read More
Digital Boost for Beauty: the campaign helping beauty businesses transition to Making Tax Digital
Ria-Jaine Lincoln, aka The Beauty Accountant, has launched a campaign to prepare beauty businesses for the UK government’s upcoming Making Tax Digital (MTD) initiative. Digital Boost for Beauty, launching on 2 February 2025, seeks to ‘support hair and beauty professionals to transition from paper-based bookkeeping to digital systems – or…
Read More
Introverted nail techs: how to grow your skills & clientele comfortably
Do you love the creative aspect of being a nail professional: perfecting enhancements and getting arty, but find it challenging to converse with clients and colleagues? You’re not alone. A need to recharge after client interactions or feeling most comfortable in quiet environments are signs of introversion. The word ‘introvert’…
Read More
Imposter syndrome for nail techs: What it is & how to overcome it
Nail pros share their experiences with imposter syndrome and offer tips to help overcome it… Have you ever felt undeserving or that success is beyond your means? Perhaps you’ve felt like your career journey has been down to luck, or you’re worried that clients won’t return. These are all common…
Read More
Nail pros: Do you compare yourself to other techs? Here’s how to combat it
As nail techs and beauty professionals, we often catch ‘comparisonitis’, where we constantly measure our success against others. We see the flawless work and fully booked schedules of other nail techs on social media, and suddenly, we feel like we’re not doing enough. In the Nail Business Success Club, a…
Read More
Read the latest issue
