Award-winning nail pros unite to create handy tools brand
Jojo Wickens and Leila Monroy, Scratch Stars Awards winners & co-owners of Light Elegance UK, have collaborated to produce LePhine Pro: a nail tool brand that ‘combines thoughtful design, professional quality and everyday usability’. Pronounced ‘Leh-feen’, the brand name combines the first parts of the duo’s names, with ‘Pro’ added to reflect…
This stationery brand is helping nail techs to simplify, organise & grow their businesses
Sophie Cox is the founder of The Nail Story Co, a stationery company designed by a nail tech for nail techs, to add simplicity and structure to businesses. The Nail Story Co was launched in July 2023, a few years after Sophie had identified numerous challenges she faced as a…
Behind The Brand: Meet the tech behind the LP Nails tool range
Scratch chats to Lucy Pastorelli, founder of LP Nails, about how she came to create her own brand of nail products… Following 11 years as a nail technician, salon owner and teacher of up to 50 students a week, Lucy Pastorelli has founded LP Nails – armed with passion and the…
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