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McLaren Formula 1-themed nail art offered in The GelBottle Inc collaboration

By Lilly Delmage | 5 July 2025

Female-founded nail brand, The GelBottle Inc (TGB), has teamed up with Mastercard to offer McLaren Formula 1 fans a unique way to support the racing team – via McLaren Racing nail art. A five-day TGB pop-up nail bar has been set up at London’s Style Of Our Own (SOOO) store,…

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TGB Academy launches online learning platform for nail techs

By Lilly Delmage | 3 July 2025

TGB Academy from The GelBottle Inc has launched an online learning platform for nail professionals seeking education that is ‘flexible, accessible and comprehensive’. The education hub enables nail professionals at all stages of their careers to learn and refine their skills on their own schedules and terms. It offers a…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Social Media Tips

How to nail your social media game: 10+ tips from internet nail stars

By Rebecca Hitchon | 30 June 2025

Want to boost your engagement and connect with more people on social media? Check out expert tips from online nail stars… “We all have unique life experiences, tastes and aesthetics, and we process beauty differently, so it’s important to post content that is unique and shows your style.” – San…

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Happy nail tech

7 tips to enhance wellbeing in the nail space

By Rebecca Hitchon | 29 June 2025

Your role involves supporting the self-care needs of others, but how often do you consider your own wellbeing? While it may be the last thing on your mind during a busy day at the nail desk, it’s crucial – as Elissa Newton, Lecenté educator for Northern Ireland, notes: “If even…

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Crowland log cabin nail salon: “My clients love being surrounded by nature”

By Lilly Delmage | 28 June 2025

As’ka Baran, owner of Crowland-based nail salon, Holistic Health & Beauty, opens the doors to her unique space – a log cabin nestled in the corner of her garden. “Working from a log cabin brings a sense of connection with the earth and nature,” shares As’ka. “Clients often comment that…

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5 TikTok nail trend names debunked: princess nails, sorbet nails & more

By Lilly Delmage | 28 June 2025

Every day there seems to be a new name for a nail style, whether that be ‘princess nails’, ‘sorbet nails’ or even ‘glazed doughnut’ nails – so let’s break down what five key trend names mean… Do you often hear requests at the nail desk and find yourself wondering, ‘What…

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Lecenté expands nail product offering with coloured rubber builder gels

By Lilly Delmage | 27 June 2025

Kent-based nail brand, Lecenté, has unveiled product line, FLEXE: a range six of coloured builder gels in neon shades. Designed to offer both performance and creativity, the buildable formula caters to clients with flaky, bendy, thin and splitting nails. The product anchors to the natural nail, and its flexible nature…

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London nail artist creates 3D food-inspired designs for Aldi campaign

By Lilly Delmage | 26 June 2025

Nail artist and social media star, Sophie Parkinson, was called on by Aldi to create 3D nail art replicating the supermarket’s fan favourite products. Sophie spent over 300 hours perfecting the festival nail art designs, which include miniature versions of caterpillar cake, Cuthbert; Bramwell’s Baked Beans; Nordpak Slightly Salted Butter…

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Gel Lamp Nails Manicure

A guide to the gel system: when & how to use & troubleshooting tips

By Lilly Delmage | 26 June 2025

Nail pros share insight on the gel system… When to use the gel system Theresa Foddering, Lecenté business development manager & Scratch Stars Shooting Star Award finalist 2025, adds: “If a client has weak or brittle nails that require extra support and strength, hard gel is a great option for enhancements.…

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How to achieve a work-life balance as a beauty professional in summer

By Guest Writer | 24 June 2025

Scratch columnist & beauty business and mindset coach, Zaara King, shares advice for achieving a work-life balance this summer… Summer is upon us and I am so excited for the coming months. Seeing seasonal nail designs puts me in the best mood and makes me want to have fun in…

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Important July dates for your nail & beauty business

By Lilly Delmage | 23 June 2025

Get your business prepared for the month of July, with our roundup of dates to note… UV Safety Month Each July, UV Safety Month serves to educate the public about the importance of protecting themselves from the harmful effects of ultraviolet (UV) radiation, particularly in the summer months when UV…

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Brighton nail artist: mixed media allows me to create nail art with greater impact

By Lilly Delmage | 13 June 2025

Get to know Scratch Stars Mixed Media Artist of the Year finalist 2025, Sabre van Dijk, in an exclusive interview on her career journey and why she applied for the competition… Tell us about your nail journey… I’ve studied art for as long as I can remember: Photography at the University…

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Pedicure

Pedicure tips: how nail techs can safely support clients with diabetes

By Scratch Staff | 12 June 2025

According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…

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Community chat: 3 networking groups for nail pros

By Lilly Delmage | 10 June 2025

Are you seeking support from fellow nail techs? Do you want access to hundreds of tutorials to inspire your creativity? Do you have questions but don’t know who to ask? The answer might lie in joining a nail networking group. Here’s three to have a look at… The Nail Tech…

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