Get ‘In Frame’ & embrace quirks with Gelish’s 6 gel polish shades for AW24
Gelish is encouraging clients to put themselves ‘In Frame’ and embrace their quirks with the shades in its six-piece autumn gel polish collection. Taking inspiration from the freedom of self-expression and embracing ‘quirks, intricacies, flaws and all’, Gelish has allocated the autumn-winter period as the self-love season, flaunting three rich,…
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Nail tech takes ‘unique, eco-concious’ approach to body positive Estrid brand campaign
Vegan and cruelty-free hair removal and bodycare brand, Estrid, has marked its fifth year of body positive storytelling with a striking visual campaign. It has called upon the talents of inclusive, London-based nail artist, Brixton Klaws, to provide a sustainable, sensational approach to nail artistry on the campaign models. Aiming…
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Salon in the Spotlight: Taylored Beauty, Dereham, Norfolk
Lauren Taylor of Taylored Beauty lets Scratch inside her salon: a space merging the luxe of a spa with the comfortable warmth of a home. Training in brow definition and lash lifts in October 2021, Lauren Taylor fell in love with the beauty industry, wasting no time in training to become…
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Explore a ‘spectrum of colour’ with Gelish’s 4 HEMA-free Solid Cream Gel Palettes
Gelish has unveiled four HEMA-free Solid Cream Gel Palettes – perfect for colour-loving nail techs seeking gel that ‘stays put exactly where you want it’. The solid cream gel product presents a zero chase formula, offering an alternative to gel polish and preventing cuticle flooding. The ‘smooth, buttery and workable’…
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Nominate now: Your favourite nail & beauty influencers 2024
The National Hair & Beauty Federation (NHBF) has opened its Top 100 Influencer Index to nominations. The annual event recognises and rewards professionals in the hair, barbering and beauty industries whose social media presence ‘influences, educates and innovates our sector’. First introduced post-COVID lockdowns, the event is now in its…
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Friendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel Harrison, explains the beginnings of her relationship with fellow town tech, Jessica Allen. Jessica started working in her mum’s home…
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Salon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within the beauty industry, the pro jumped straight into training in Beauty and Spa Therapy at college, before qualifying in 2018.…
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Emoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or a sad face (😞) to show you are upset. But when should you be using emojis in your beauty business,…
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Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m sure I’m not the only person whose partner hears what they say but doesn’t listen to it, therefore not absorbing…
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Are you a nail pro on the move? Discover Kirsty Meakin’s Wireless E-File Pen nail tool
Described by renowned nail stylist, Kirsty Meakin, as a product that will ‘revolutionise your nail game’, the Wireless E-File Pen has launched: under her own brand, Kirsty Meakin Nail Products. Wave goodbye to wires with this nail tool, removing restrictions on mobility: instead, allowing nail techs to move freely around…
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NAILYMPIA MEXICO 2024: The results
The third iteration of Nailympia Mexico, Mexico City, was hosted by Dafne Fernandez on 6-7 July 2024 and welcomed 172 competitors – alongside a vibrant turnout of spectators and sponsors. The competitions were intense, with nine events running back-to-back over the two days. Participants from 14 countries: Italy, Paraguay, Chile,…
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Behind The Brand: Meet the nail technician turned founder of NIBOVI E-file bits
Nail technician, Sadie Hynes, launched her brand, NIBOVI, in February 2024, specialising in high-quality E-file bits, accessories, tools and ABT-accredited education. Having been in the beauty industry for nearly 15 years as a nail tech, salon owner & educator, Hynes is well equipped with expert knowledge across all dimensions of…
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The GelBottle Inc adds 40 nail colours to HEMA-free Paint Gel Polish range
Popular nail brand, The GelBottle Inc (TGB), has expanded its HEMA-free Paint Gel Polish range from 10 to 50 shades. Formulated so that all clients, including those with HEMA sensitivities, can enjoy a varied colour palette, the collection has been two years in production. The non-shrink and self-levelling formula supports easy…
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Get summer ready with Glitterbels’ 6 holiday-inspired gel polishes
The Glitterbels Getaway collection brings holiday bliss to fingertips with 6 beach-inspired gel polish shades. The six-piece Hema Free Gel Polish collection is reminiscent of crashing ocean waves, swaying palm trees and warm, golden beaches, offering clients their summer holiday fix. Reduce appointment times with these highly pigmented products; requiring just…
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Want a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel
OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating a flawless finish, so streaky brushstrokes can be a thing of the past. “It’s a really clever formula that is…
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