Nailympia china 11.5.25

Nailympia China 2025: THE RESULTS

By Helena Biggs | 10 May 2025

The first Nailympia China competition was hosted in Shanghai 8-9 May, and welcomed 115 competitors across 15 categories. Hosted by nail brand, Muzer, the arena was a stunning setting for nail styling, with 27 judges lending their expertise to score on technical and artistic areas. Pros from from 15 countries…

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Mindful Moments Month: Businesses unite to raise money for York women’s charity

By Lilly Delmage | 9 May 2025

Owner of Blossom Tree Socials, Sarah Hartley, is encouraging businesses to get involved with Mindful Moments Month to help raise funds for Kyra, a charity that supports women in making positive lifestyle changes. Why did you start Mindful Moments Month? “There are too many women feeling guilty for not having…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Amberley robinson maternal mental health

Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Midwife & nail tech: ‘Whether in a delivery room or my nail studio, I love supporting women’

By Lilly Delmage | 5 May 2025

Meet Leila Zahedi: a midwife, nail tech & co-founder of Better Births London – best known as The Midwives in Your Pocket® (MIYP®), a WhatsApp support service offering real-time, compassionate guidance seven days per week. Born in Iran, Leila moved to London and was raised by her single mother and…

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6 essential tips for nail techs to protect their physical health

By Lilly Delmage | 28 April 2025

Swiss beauty brand, Mavala, offers its top tips for beauty professionals to protect their physical health and wellbeing whilst working demanding roles… In the beauty industry, technicians play a crucial role in boosting the wellbeing of clients. However, Mavala has noticed the little focus shed on the wellness and self-care…

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Narelle beauty

Inside the ‘quirky but classy’ West Yorkshire salon offering a sanctuary for nail & beauty clients

By Rebecca Hitchon | 26 April 2025

Experienced beauty pro & educator, Narelle Wharton, shares the story of her Castleford salon, Narelle Beauty… The first Covid lockdown hit soon after Narelle Wharton had discovered an ideal space for her salon business. Having struggled with the heat and lack of space when working from her conservatory previously, it…

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Sophie pritchard allergy

I’m a nail tech that developed a gel allergy: here’s my advice

By Guest Writer | 22 April 2025

Sophie Pritchard, founder of Creative Claws salon and academy in Anglesey, Wales, shares about her allergy experiences and lessons learned… I’ve been part of the nail industry for about 13 years and things have changed a lot since I joined. PPE wasn’t really a thing when I started out. Gloves? Dust extractors?…

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Hull home nail salon owner: How I prioritise the mental health of clients

By Scratch Staff | 19 April 2025

Lucy Allman, owner of The Nail Shed, shares about the supportive ethos of her East Yorkshire garden salon… In 2021, Lucy Allman was made redundant and welcomed a second child. It was this change in lifestyle and need for flexibility that inspired her to carve a career in the nail…

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Ssas25 cover finalists awards nails

Finalists announced in 2025 nail industry awards for UK&I pros & businesses

By Helena Biggs | 18 April 2025

For 12 years, Scratch magazine has been recognising excellence in the UK&I nail industry via the Scratch Stars Awards, and is proud to present the finalists for 2025. Hundreds of entries were received between February and March this year, with nail pros, teams and businesses keen to highlight their talents, passions and industry…

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Pet-friendly salons: key benefits & important considerations

By Guest Writer | 10 April 2025

Have you ever considered making your salon pet-friendly? A spokesperson for luxury nail salon, Paint Nails London, shares the advantages and what you need to consider. Why did you decide to become a pet-friendly salon? We decided to become a pet-friendly salon because so many of our clients are animal…

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Soholistic Spa at Ham Yard Hotel

Soho’s ‘hidden gem’: The underground spa delivering high-quality nail & beauty services

By Scratch Staff | 5 April 2025

Spa manager, Charlotte Bull, tells all about Soholistic Spa at Ham Yard Hotel, London: an underground, luxury beauty space. Once a derelict space, the site of Ham Yard Hotel in the heart of dynamic Soho was transformed by the Firmdale Hotels group in 2014. Situated next to Piccadilly Circus and…

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aftercare cuticle oil

Cuticle oil: what is its purpose & how often should it be applied?

By Lilly Delmage | 3 April 2025

‘Remember to oil your cuticles’ is a phrase we’ve all heard countless times. But what is cuticle oil and what are its benefits? We’ve rounded up everything you need to know… Cuticle oil is a moisturising product designed to improve the health and appearance of nails and the surrounding skin.…

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Master ‘nailfies’ as a nail tech with these expert photography tips

By Lilly Delmage | 2 April 2025

The ultimate guide to everything you need to know as a nail tech who wants to capture high-quality nail photos… First impressions matter. Blurry, dark or low-resolution photos can make it difficult for social media users to properly appreciate your nail creations, which could impact whether they decide to book…

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