30 beautiful brown nail art ideas for the perfect mocha mani
We are officially back in brown, baby! As one of the nail shade stars of the autumn/winter season, it is only right that we round up some earthy inspo to aid mocha manicures…
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The Solihull beauty salon celebrating a decade of success
Charlotte Walton ventured into the nail industry with passion and purpose, qualifying with Izabelle Hammon in 2008. Over seven years, she built her client base from her home studio before making the leap to owning her own salon. Cutie-cals, Charlotte’s beauty space in Solihull, is now celebrating a decade of…
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Dua Lipa nails: The star’s most marvellous mani moments
Featured image courtesy of Instagram.com/dualipa. From gem-bellished tips to polka dot perfection, Dua Lipa‘s nail looks are notorious for their innovation, trend-setting and creativity. Often crafted by the singer’s go-to nail artist, Michelle Humphrey of @nailsbymh, each set tends to top the trend cycle, providing inspiration for nailists everywhere. Scratch…
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A social media brand collaboration guide for nail professionals
Nail content creator & Scratch columnist, Zoya Mac, shares social media advice… Social media is rife with individuals working with brands to promote products and services. From PR packages to reposts, it all looks very exciting – and for the right person, it can be. If your goal is to…
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Pro brand, Nail Jam, enters UK market with versatile 11pc builder gel range
Nail Jam is the passion project of Petra Janosikova, a nail tech with 16 years’ experience who is ‘deeply influenced by Eastern European beauty trends’. Petra was influenced to enter the nail industry by a family member who was a nail technician. She began perfecting her gel polish skills, and…
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The GelBottle Inc introduces Hard BIAB™ to aid nail length & durability
The GelBottle Inc, the nail brand behind the popular BIAB™ (Builder In A Bottle™) enhancement product, has launched an evolution of the builder gel: one that is engineered to meet client demands for durability, length and smooth application. Hard BIAB™ is a hybrid formula that combines the strength of hard…
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21 nail designs for Breast Cancer Awareness
It’s Breast Cancer Awareness Month, an incredibly important campaign which aims to raise awareness and funds for cancer research. Check out entries to the 8 October 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Breast Cancer Awareness. Each nail…
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Step inside the Bristol nail salon prioritising care, calm & confidence
Molly Gregory began nail tech life as a mobile pro, upon qualifying in 2018. After deciding that she wanted a base to work from, she successfully applied to work at a local nail salon, where she stayed until late 2020. After having her son in 2021, Molly ‘made the leap…
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24 Halloween nail products for superior spooky season styles
It’s spooky season! For many nail techs, this time of year is an opportunity to get creative with colour, texture and design. To do so, they need an arsenal of spooktacular products. Have a look at Scratch‘s Halloween haul to create top-notch talons…
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5 colours everyone will be wearing on their nails this autumn
During each season, certain colours gain popularity. These hues are normally based on events and the general aesthetic of the time of year. Autumn 2025 is epitomised by five distinct shades: 1. Navy blue A sophisticated, versatile shade within the autumn colour palette, navy is a seasonal staple. The hue…
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Award-winning nail pros unite to create handy tools brand
Jojo Wickens and Leila Monroy, Scratch Stars Awards winners & co-owners of Light Elegance UK, have collaborated to produce LePhine Pro: a nail tool brand that ‘combines thoughtful design, professional quality and everyday usability’. Pronounced ‘Leh-feen’, the brand name combines the first parts of the duo’s names, with ‘Pro’ added to reflect…
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BuffBloom reinvents the nail buffer, evolving the legacy of original creator
In 1973, Jack Woodiwiss left his marketing career at a grinding wheels manufacturer in Staffordshire to begin his own business: developing foam-coated abrasives. These included a sanding block, which gained traction amongst large US companies and became a staple in the home improvement and auto repair sectors. Jack’s company, Abrapower…
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30 flirty heart nail designs to get your pulse racing
The classic heart: an evergreen symbol of love and affection that also happens to be incredibly aesthetically pleasing. Though February is the heart’s peak time, nail designs featuring the cute emblem are a yes year-round! Here are 30 inspo pics that will set your heart aflutter…
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18 navy nail designs to note
There are a few colours that shine during the colder months, one of which is navy. The deep blue hue encompasses the earthy, rich tones of autumn, giving nails an elegance that transcends shape, style and occasion. Take a look at these navy nail ideas for your next autumn/winter mani…
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Find your inner peace with 20 nail designs celebrating the Libra star sign
It’s Libra season! The seventh sign of the zodiac governs between September 23 and October 22. Symbolised by the scales of balance, Libras are known for traits of balance, harmony, peace and justice. An air sign with Venus as its ruling planet, those with this star sign are often sociable…
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