Nail Gaga welcomes two new educators
Nail Gaga has welcomed two new talented nail technicians to its education team. The two new educators are Kerry Evans and Lisa Tanner-Marshall. Kerry joins the team from Wales with a wealth of teaching and salon experience, while Lisa is based in Blackpool and offers a salon-based training experience with…
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The industry’s thoughts on…CYBER BULLYING
The September issue of Scratch explores the issue of cyber bullying and its impact on the nail sector. Here, more techs reveal their experiences and thoughts… Jan Soar, UK head of education & Nail Harmony PhD master educator for Essex discusses the term ‘bully’ “Cyberbullying is bullying in a cowardly form.…
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Why your Facebook ads aren’t working & how to fix them
Tom Ferris, owner of Blackwell Ferris Marketing, reveals why your Facebook adverts aren’t generating much response – and what to do about it… I spend around an hour to two hours a day on Facebook groups that are full of salon owners and technicians like you. I thoroughly enjoy being involved…
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Winners revealed of the Scratch Stars Awards 2018
The winners of the Scratch Stars Awards 2018 have been revealed at a fabulous party in London’s Covent Garden. Hosted by TV personality, Rylan Clark-Neal, the winners across 18 categories were announced at Scratch magazine’s Summer Party – with an additional accolade for Lifetime Achievement. Scratch magazine has organised the…
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5 minutes with Annabel Maginnis
Scratch chats to Annabel Maginnis – brand ambassador, distributor, double salon owner and top tech whose a passion for all things nails has made her a social media star… My career so far… I’ve always loved having my nails done professionally. I spotted Kirsty Meakin’s work and contacted her for an appointment…
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MARKETING WORKSHOP being hosted for nail techs and salon owners
Scratch blogger, marketing expert and graphic designer, Tom Ferris (of Blackwell Ferris Ltd.), is hosting a workshop to help salon owners and nail techs drive footfall and revenue through various marketing methods. Client Gain & Retain is a one-day beginners course and will teach marketing basics, helping techs leave with a…
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OPI’S Pro Spa adds luxury to mani/pedi services
Add a luxurious element to your hand and foot treatments with OPI‘s Pro Spa range. Created with the help of leading dermatologist, Dr. Zena Gabriel, Pro Spa features luxurious hand and foot products that have been inspired by facial skincare. The range sees a variety of products, including cuticle oil,Soothing Soak, Soothing Soak, Exfoliating…
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