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Revealed: 2024’s biggest nail trends you need to know about

By Chloe Randall | 2 December 2023

Beauty brand, Beauty Pie, has revealed the nail trends set to be big in 2024, in its Beauty Pie 2024 Trends Report. To calculate the biggest up-and-coming trends for 2024, experts analysed Google search data, comparing average search volumes over the past six months (April 2023 – September 2023) with…

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The 10 nail trends you need to note for AW23

By Callie Iley | 29 September 2023

Capture the essence of the coming seasons with Scratch’s roundup of nail art trends & shades to note… Whether clients prefer a laid-back nail look or want to be bold with colour, nail art and design, the latter part of the year serves up a multitude of trends to suit.…

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Perfect Corp Nail Colour Trends Report

Report reveals the most popular nail colours of 2023

By Rebecca Hitchon | 15 May 2023

Artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, Perfect Corp. has unveiled its Global Beauty Trends Report, revealing nail colour trends of 2023. The company analysed data sourced from its YouCam Nails app between October 2022 and March 2023. The app utilises AR to allow…

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Metallic pigments market to reach $3.4B by 2033

By Callie Iley | 30 March 2023

The metallic pigments market is predicted to reach $3.4 billion by 2033, alongside rising demand in a range of industries. Driven by demand from industries such as cosmetics, printing, coatings, and building materials, a report by FactsMR has found that the metallics pigment market is predicted to hit $2.3 billion…

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Revealed: Key nail trends for 2023

By Chloe Randall | 6 January 2023

The nail industry is known to change and evolve all the time. However, particularly since the pandemic, trends and looks have changed as lockdowns meant people were left with little choice but to not have treatments while salons were shut and press-on nails were a must. As we head in…

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Revealed: 2022’s most searched-for nail trends

By Rebecca Hitchon | 12 December 2022

Revealed: 2022’s most searched-for nail trends Google has released its Year in Search report for 2022, detailing which terms were most searched for in the US on the search engine. The report focuses on growth, rather than overall search volume, basing its findings on searches that saw a spike in…

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Nail talk: Skincare YouTuber, James Welsh, shares his love for nail art

By Callie Iley | 17 September 2022

Skincare YouTuber and reviewer, James Welsh, has often been seen on social media sporting nail designs, revealing his love for nail art and showcasing his gel polish collection on his YouTube channel. Sitting down with Scratch to share his passion for nails, James explains where his love for nails began…

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Nails top holiday beauty searches in UK

By Rebecca Hitchon | 15 August 2022

With summer holiday season well underway, beauty hub and wellness destination, Clarins Beauty Daily, has analysed Google data to discover the top 10 holiday beauty searches in the UK. The data reveals that Brits are most interested in their nails when going on holiday, with queries linked to ‘holiday nails’…

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Top TikTok nail trends for summer 2022

By Callie Iley | 10 June 2022

After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts Tajmeeli have unveiled the top nail art trends for summer 2022. TikTok has quickly become a go-to platform for beauty trends, with the #SummerNails2022 hashtag amassing 4.3 million views across its content. The analysis shows that…

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Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature

By Rebecca Hitchon | 7 December 2021

Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence. This is based on global Pinterest data, sourced between October 2019 and September 2021, that shows trending search terms related to nails, particularly among millenials.…

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